1. Cognism
Cognism is one of the top tools for sales prospecting. It provides high-quality, compliant data to help businesses connect with their ideal customers.
Sales and marketing teams use Cognism to gain accurate contact details (including business emails and mobile phone numbers) for decision-makers in the US, EMEA, and APAC.
See how Cognism’s sales intelligence platform works - take an interactive tour 👇
Key features
- Sales Companion (Web App): Access a vast database of contacts, companies, and buying signals.
- Sales Companion (Browser Extension): Access company and contact details on LinkedIn and other platforms.
- Diamond Data®: Phone-verified mobile numbers for B2B contacts.
- Intent data by Bombora: Identify companies researching topics relevant to your business.
- Cognism AI Search: Find prospects with ChatGPT-style text or voice prompts.
- Cognism Enrich: Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Seamless integrations with CRMs and sales and marketing tools.
- International coverage: EMEA, NAM, APAC.
- Fully GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Fast and friendly support team.
- Unrestricted access to person and company-level data (subject to fair use policy).
Pricing
Choose a package to suit your needs:
- Grow, which offers essential contact and company data for prospecting.
- Elevate, which combines Cognism’s high-quality data with advanced intelligence and actionable signals.
Both packages include:
- Contact and company data, including phone-verified Diamond Data® contacts.
- Target market analytics.
- Integrations with leading CRMs and engagement tools.
- No hidden platform fees: You only pay for licenses and add-ons.
- Onboarding and training: We ensure a smooth and successful start.
- Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).
- Ask Cognism for a quote.
Why customers love Cognism
Head of Revenue Operations @Bright Network
2. Kaspr
Kaspr is an excellent tool for finding contact information from social media accounts.
It’s part of the Cognism Group, but there’s a key difference between the two tools:
Whereas Cognism is best for large organisations and sales teams, Kaspr is best for individual contributors, including reps, recruiters and founders.
Its a plug-and-play prospecting tool and Chrome Extension that enables users to surface high-quality contact data from LinkedIn social profiles.
Take an interactive tour to see how Kaspr works 👇
Key features
- Instantly reveals contact info from LinkedIn profiles, including phone numbers, email addresses, and company details.
- Integrates with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
- Supplies GDPR and CCPA-aligned contact data.
Pricing
- Kaspr offers free and paid pricing plans.
- Monthly plans start at 45€ per user per month.
- All plans offer unlimited B2B email credits.
- Sign up for free here.
3. ZoomInfo
ZoomInfo is a market-leading sales prospecting software. It’s known for its extensive B2B database of company profiles and contact data.
Sales teams of all sizes take advantage of ZoomInfo’s comprehensive product suite, from marketing automation tools to AI sales assistants.
Key features
- Access information about companies and contacts, including company size, location, industry, and organisational structure.
- Updates and appends CRM and marketing tools with real-time information.
- Uses generative AI to help sales reps find detailed insights and sell faster.
Pricing
ZoomInfo’s pricing depends on the package/product suite you want - Sales, Marketing, or Talent. It bases its pricing on licences, credit usage, and desired features.
You’ll have to contact the company for a quote.
⚠️ See how Cognism compares to ZoomInfo.
4. Lusha
Lusha is an effective prospecting tool for sales professionals. It offers a Chrome Extension, a contact list builder, data enrichment, and native integrations.
Sales reps use it to find and connect with promising leads and business contacts.
Key features
- Provides access to a large business database and allows its users to build B2B prospect lists.
- Uses AI and machine learning to collect data from public records, business directories, and other publicly available information.
- Integrates with CRMs and other popular sales tools.
Pricing
Lusha’s pricing starts at $37.45 per month per user. It offers a free plan with limited features. All plans have monthly credit limits.
⚠️ See how Cognism compares to Lusha.
5. LeadIQ
This B2B prospecting software helps outbound teams search for, capture, and manage potential leads.
LeadIQ allows users to track sales triggers (i.e. job changes). It also supports them in writing personalised emails with an AI email generator.
Key features
- Follow target accounts and receive notifications about job changes.
- Automatically enrich your prospecting database with verified contact details.
- Increase sales productivity with an AI-powered email writing assistant.
Pricing
LeadIQ offers several pricing plans, from Free to Enterprise. Prices start at $36 per month per user. You can compare plans or book a demo on its website.
⚠️ See how Cognism compares to LeadIQ.
6. Breeze Intelligence (formerly Clearbit)
Clearbit was a leading sales prospecting software. Since HubSpot acquired it, it’s undergone a rebrand and name change and is now known as Breeze Intelligence for HubSpot.
The tool is now part of HubSpot’s product suite.
Key features
- Fills in gaps in customer data with demographic, firmographic, and technographic details.
- Refreshes contact and company records with the latest information.
- Updates lead scores based on real-time interactions and changing circumstances.
Pricing
Contact HubSpot for up-to-date pricing details.
7. Apollo.io
Apollo.io is a notable prospecting tool that helps B2B companies discover potential customers quickly and efficiently.
Its cloud-based platform offers a wide range of features for generating leads, managing B2B contacts, and engaging with customers.
Key features
- Access a vast database of company and contact records.
- Use filters like job title, company size, and location to identify leads.
- Automate repetitive tasks like email sequences and sales calls.
Pricing
Apollo’s pricing starts at $49 per user per month. It offers a free version. All plans have unlimited email credits but limited mobile and export credits.
⚠️ See how Cognism compares to Apollo.
8. SalesIntel
SalesIntel is a sales prospecting tool for finding potential customers in the B2B industry.
It offers features for building ideal customer profiles, outbound prospecting, combating data decay, and more.
Key features
- Provides news and alerts that highlight when a promising lead might be ready to buy.
- Includes technographic and firmographic data.
- Website tracking for knowing when a target account has visited your site.
Pricing
SalesIntel offers unlimited data for one fixed price. Enter your business email on its website to get a quote.
⚠️ See how Cognism compares to SalesIntel.
9. Seamless.AI
Seamless.AI is a B2B prospecting software that uses artificial intelligence to crawl the web and source sales prospect data.
It offers a range of solutions for sales representatives, account executives, RevOps managers, marketers, and recruiters.
Key features
- Uses AI to research and validate the emails and phone numbers of professionals.
- Tracks the topics that companies are researching online.
- Integrates with platforms like Salesforce, Hubspot, and LinkedIn Sales Navigator.
Pricing
Seamless.AI’s pricing isn’t displayed online; you’ll have to contact its sales team for a quote. You can also sign up for a free version with limited features and credits.
⚠️ See how Cognism compares to Seamless.AI.
10. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a popular sales prospecting tool and part of most B2B salespeople’s workflow.
It’s a premium subscription feature that helps sales professionals browse the LinkedIn social network to find, connect with, and engage potential prospects.
Key features
- Use advanced search filters to find prospects, influencers, decision-makers, and relevant companies.
- Send InMail messages to leads and connections.
- Set up alerts and notifications to stay informed about accounts and organisational changes.
Pricing
LinkedIn offers three pricing plans - Core, Advanced, and Advanced Plus. Visit its website to view precise pricing details or request a demo.
⚠️ See how Cognism compares to Sales Navigator.
11. Lead411
Lead411 is a research platform with features for sequencing and email automation.
This B2B sales prospecting software offers email verification via SMTP, manual methods, and email open validation. Users can also benefit from built-in sales enablement and automated email and SMS campaigns.
Key features
- Use advanced filters to search for and view contact profiles.
- Intent data to find companies that are more likely to buy.
- A Chrome extension for researching leads across the web.
Pricing
Lead411 offers a variety of annual and monthly plans. Prices start from $75 per month per user. A 7-day free trial is available.
⚠️ See how Cognism compares to Lead411.
12. D&B Hoovers
This sales prospecting tool offers a variety of features to help salespeople sell.
Use its features to get actionable insights on companies, contact decision-makers, and reach in-market buyers.
Key features
- Access data on millions of companies and sales prospects.
- Use advanced search filters to find companies and contacts that match your target market.
- Create lists of prospects to reach out to, including their direct email addresses and phone numbers.
Pricing
D&B Hoovers offers monthly and annual pricing plans, both of which come with credit limits. You can also sign up for a free trial.
⚠️ See this list of D&B Hoovers alternatives.
13. 6sense
This tool offers some standout features to help business development teams find and engage with B2B buyers.
In particular, 6sense’s AI-driven platform gives its users insights into customer behaviour, intent, and interest.
Key features
- Leverage a B2B prospecting database with account and contact information.
- Uncovers buying signals from anonymous and known sources to help users understand what decision-makers care about.
- Real-time dashboards that provide insights on campaign performance.
Pricing
6sense offers a variety of packages, from Free to Enterprise plans. You can book a demo through its website.
⚠️ See how Cognism compares to 6sense.
14. RocketReach
A top sales intelligence platform, RocketReach grants users access to a database of emails and direct dials.
Its solutions are designed for sales professionals and recruiters, helping them discover and engage with qualified leads.
Key features
- Find email addresses and phone numbers for potential customers.
- Use the Chrome extension to look up contacts on a website or LinkedIn profile.
- Integrates with other sales tools via APIs.
Pricing
RocketReach’s pricing plans are designed for individuals or teams. Prices start at $29 per month per user, making it one of the more low-cost tools on this list.
⚠️ See how Cognism compares to RocketReach.
B2B prospecting tool FAQs
What is a B2B prospecting tool?
A B2B prospecting tool is software designed to help salespeople automate the process of identifying potential buyers, reaching out to them, and converting them into customers.
What is prospecting data?
Prospecting data is information about potential customers or clients that can be utilised for sales and marketing efforts.
It includes a range of insights, such as demographic information, behaviour trends, purchase history, and consumer preferences, which are crucial for effective targeted marketing and sales strategies.
How to build a prospecting database
Start by clearly outlining your ideal customer profile (ICP). Then, use a data prospecting tool to find, collect and enrich their contact info.
Integrate it with your CRM for easy exports and ensure your outreach is tailored to each prospect’s requirements. Investing in quality sales prospecting data that adheres to compliance laws is always a good idea.
What is the best prospecting tool to get mobile numbers?
The best prospecting tool for cold calling teams is Cognism’s Diamond Data®.
Why?
It’s a high-quality dataset, containing numbers that we know are correct - because we called them to check!
Yes, that’s right - our team dials the number and confirms its accuracy so that when you call, your prospect picks up.
And based on our research, we can guarantee that Cognism’s phone-verified mobiles will connect you with up to 87% of your list.
But don’t take our word for it - here’s what our customers say 👇
SDR Manager @Cloudreach
What is the best prospecting tool for Salesforce?
Cognism has a native Salesforce integration and a browser extension that works over Salesforce. This makes it a perfect prospecting tool for Salesforce!
Revenue teams won’t need to break their operating rhythm to access the data they need.
The two-way Salesforce integration allows users to:
- Check if an account is in Salesforce to avoid duplicates.
- Customise import mappings for Salesforce.
- Enrich Salesforce records with quality data.
Business Development Director @Frank, Bright & Abel
What is the best platform to prospect in Europe?
According to the CB Insights report, which evaluated sales prospecting tools, “UK-based Cognism wins out for its European data and GDPR compliance”.
With Cognism, you’ll get:
- Unbeatable EMEA coverage and quality.
- Instant access to prospecting data through our simple WebApp, Browser Extension, or sales tool integrations.
- Strict commitment to GDPR compliance.
Often, companies that use ZoomInfo or Lusha in the US as their primary provider turn to Cognism when their reps find gaps in EMEA coverage.
CEO @Lead Forensics
What are the best tools to prospect on LinkedIn?
Most of the B2B sales prospecting software on this list have Chrome Extensions for LinkedIn prospecting, but the two you need to try are Cognism and Kaspr.
One of the standout features of Cognism’s Chrome Extension is its ability to provide verified direct-dial phone numbers and business emails for LinkedIn contacts. This eliminates the need to rely on LinkedIn InMail, which often has lower response rates.
With Cognism, sales professionals can bypass LinkedIn’s communication limits and reach prospects through multiple touchpoints, increasing the likelihood of engagement.
The extension also ensures that contact information is up-to-date and compliant with global privacy regulations such as GDPR, making it a reliable solution for both outbound and inbound prospecting.
Check out what Cognism customers say 👇
Director of Marketing & Sales Development @Salesloft
On the other hand, Kaspr is a go-to tool for sales professionals looking for a lightweight, intuitive solution to gather prospect data from LinkedIn profiles in real-time.
With its browser extension, Kaspr enables users to quickly extract and verify email addresses, phone numbers, and other key contact details directly from LinkedIn profiles.
Kaspr’s focus on simplicity and speed makes it a favourite among sales reps who need quick access to verified data without navigating a complex platform.
Try Cognism’s sales prospecting software
This list is stacked full of great options for B2B sales prospecting.
But only one provider gives you...
- More phone numbers that connect with decision-makers.
- Unrestricted access to contact data.
- Industry-leading compliance standards.
- Advanced buyer intent data.
- Easy integrations with your whole tech stack.
Click 👇 to get started with Cognism.
