News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

Featured this month

Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

10 of the Best Voicemail Scripts for Cold Calling in 2022_Card

Sales

10 of the Best Voicemail Scripts for Cold Calling in 2024

Account Based Marketing Software Top 16 Compared For 2023_Resource card

Sales

Account Based Marketing Software: Top 16 Compared (2024)

Sales

17 Best Cold Calling Opening Lines to Win in B2B Sales

Cold Calling

How to Get Over the Fear of Cold Calling - 6 Tips for SDRs

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Objection Handling: 5 Steps For Sales Success in 2022 + script

Objection Handling for 2024: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

10 of the Best Voicemail Scripts for Cold Calling in 2024

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

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Sales

15 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

10 Account-Based Marketing Tactics for Better Sales in 2024

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

Toucan Saved 40% Simplifying Their Tech Stack With Cognism

Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

Demand generation tools recommended by pros-02

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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Lead Generation

How to Find Someone’s Email on LinkedIn for B2B Business

Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

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Amy Collins

Demand Generation Content Manager

Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights.

Expertise

Marketing and demand generation
Sales and cold calling
EU expansion
Go-to-market strategies
Podcasting and working with subject matter experts

Education

University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors

Cognism Signs Armed Forces Covenant

Cognism signs the Armed Forces Covenant, promising to treat ex-servicemen and women with the fairness and respect they deserve. Read our press release.

Red Flag Prospects With Ryan Reisert

Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.

5 Tips for Accelerating Your Sales Career

Want to be successful in sales? Learn from the greats! Click to read Aaron Ross and Ryan Reisert's advice for accelerating your sales career.

Death of the Office Landline

Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.

Four-Day Week Trials: Could it Work for Sales?

Revolutionary trials are taking place to test a four-day working week - but could it work for sales organisations? Click to here from our sales experts.

RevOps Cold Calling Script: Prospect to RevOps Leads

Worried about what to say when cold calling targets in revenue operations? Never fear, the ultimate cold calling script for RevOps is here.

Ultimate CRO Cold Calling Script: Book Meetings With CROs

Not sure what to say when cold calling CROs? We have you covered! Click to read the ultimate cold calling script for outreaching to CROs.

7 Strategies to Beat a Summer Sales Slump

Summer months are hard for salespeople. Decision-makers are on holiday and deals can slow to a halt. Here are 7 strategies to beat the summer slump.

Cognism at Turing Fest 2022 - LIVE BLOG

Turing Fest is Europe's best cross-functional tech conference and Cognism is there! Follow us for live updates from EICC Edinburgh.