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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Sales Objections
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
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Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
View all Cold Calling

Sales

The 10 Best AI Sales Tools Every B2B Team Must Use
The 12 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.
7 Best Tools to Enrich Salesforce Data
7 Best Tools to Enrich Salesforce Data
Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.
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Prospecting Automation: Cracking the Code for More Sales
What is sales prospecting automation? Click to read this guide and learn how to use it to streamline your B2B sales process.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
View all Demand Generation

Lead Generation

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on sales
The 12 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.
7 Best Tools to Enrich Salesforce Data
Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.
Prospecting Automation: Cracking the Code for More Sales
What is sales prospecting automation? Click to read this guide and learn how to use it to streamline your B2B sales process.
Best List Building Software: Our Top 10 Picks for 2025
Tired of spending way too much time building lead lists? Here's a list of the best tools for list building with a comparison of features & pricing.
What is Sales Automation? Guide to More Productive Sales
Discover how AI technology can automate sales tasks, saving time and effort. Click to explore examples and learn more about the sales automation process.
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
Social Selling Tools: 12 Best Platforms for B2B Sales
Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.
Using Generative AI for Sales: Steps for Effective Workflows
Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.

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