Cognism Connect
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Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales

The 12 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Lead Generation

Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on marketing

7 Best Tools to Enrich Salesforce Data
Discover the seven best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for you.

10 Best Ways to Use Intent Data in Your ABM Campaigns
Transform your ABM campaigns with intent data. Our guide contains 10 proven strategies to enhance your targeting and drive engagement like never before.

Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

12 B2B Content Marketing Ideas to Drive Engagement in 2025
Are you stuck on how to increase engagement and revenue with your B2B content marketing? Click to see 12 ideas from the best in the business!

What is Account Based Marketing (ABM)? 2025 Strategic Guide
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!