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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Objection Handling for 2024: Steps, Tips and Script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
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10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
View all Cold Calling

Sales

The 10 Best AI Sales Tools Every B2B Team Must Use
The 11 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.
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16 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 16 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
account-based marketing tactics
10 Account-Based Marketing Tactics for Better Sales in 2024
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion
Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.
Illuminating the Dark Funnel of B2B Marketing
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
Demand generation tools recommended by pros-02
20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
View all Demand Generation

Lead Generation

Resource card-How to Find Someone’s Email on LinkedIn for B2B Business_Resource card copy (1)
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
16 Important Lead Generation KPIs and Metrics
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Amy Collins

Amy Collins

Demand Generation Content Manager

Amy Collins is Cognism’s Demand Generation Content Manager - and Cognism’s only Scottish marketer - based in Edinburgh, Scotland! She joined the company in 2022 as a journalistic content writer, having worked in digital marketing since her university graduation in 2018.

Over the past few years, she’s focused on creating value-led journeys with content in B2B SaaS. Passionate about making B2B content less boring and finding new content formats that excite and engage people. Exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.

Today, Amy manages the demand generation content team, creating content for marketing campaigns and producing thought leadership content with real expert insights. 

Expertise
  • Marketing and demand generation
  • Sales and cold calling
  • EU expansion 
  • Go-to-market strategies
  • Podcasting and working with subject matter experts
Education
  • University of Dundee Bachelor of Science - BSc, Business Management and Marketing 2014 - 2018 Grade: First Class Honors 

Posts by Amy Collins

 
How to Nail Your Niche (With Aaron Ross)
Nailing your niche doesn't mean thinking small. Read Aaron Ross's thoughts on why this could be the key to long-term sustainable growth.
Sales Teams: Are They Better in the Office or Remote?
Since the pandemic flipped the way we work on its head, there's now an important question to answer. Where's the best place for sales teams to work?

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