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Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

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Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

13 Buying Signals & How Strong They Are [Guide]

Here are 13 buying signals and their indication of a prospect’s intent to buy. Read the guide to learn more about signals and how to track them.

UpCloud Increases Opportunities by 100% With Cognism

Discover how UpCloud, a top cloud service provider, uses Cognism’s quality data to build valuable prospect lists and increase its opportunities by 100%.

Sales Pipeline Blueprint: How to Build a Pipeline From Scratch

Learn how to build a sales pipeline from scratch. Discover essential stages, best practices, and expert tips for creating a quality pipeline.

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Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

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Lead Generation

How to Generate Sales Leads for Your Business

How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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Cognism Raises $10m to Move Sales From an Art to a Science

Cognism raises $10m in Series B funding, bringing its total funding to just over $16.5m. Click to view the press release.

Cognism Raised £2.8M in Funding

Cognism announces that it has raised £2.8 million in a funding round from investors including Oliver Wyman, the leading global consultancy firm.

Difference Between Inbound and Outbound Marketing

Learn the difference between inbound vs outbound marketing. Find out which is cheaper, produces higher quality leads, and enhances return on investment.

10 ways to improve your cold calling strategy

Cold calling is still a fast, cost-effective and powerful part of the sales process. A cold calling strategy is essential. Here’s how to improve yours.