Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

Featured this month

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

V1-Cold-calling-statistics-resource-card

45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

Outbound prospecting cold calling_Resource card

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

View all Cold Calling

Sales

Mollie Improves Connect Rates by 80% With Cognism

Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

View all Sales

Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

View all Demand Generation

Lead Generation

How to Generate Sales Leads for Your Business

How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

View all Lead Generation

Daisy Shevlin

Manager, SEO

Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.

Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.

Expertise

SDR tech stacks
AI-powered sales tips
Cold calling
Cold emailing
SLG vs PLG

Education

Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
Chartered Institute of Marketing: Digital Diploma in Professional Marketing

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

13 Buying Signals & How Strong They Are [Guide]

Here are 13 buying signals and their indication of a prospect’s intent to buy. Read the guide to learn more about signals and how to track them.

How to Find Business Email Addresses: 7 Easy Ways

Discover 7 ways to find business email addresses. Learn to use data providers, search tricks and tools for verified contact details.

What Is ZoomInfo & How Do They Get Their Data? [Teardown]

What is ZoomInfo, and where do they get their data? Find out the answer to these questions and more in this teardown. Plus, what users of ZoomInfo say.

8 Best Chief Marketing Officers (CMO) Email List Providers [2025]

Looking to build accurate CMO email lists in the US, Europe and APAC? Here are the best providers to find marketing leaders' email addresses quickly.

9 Top Market Intelligence Tools For GTM Teams + Use Cases

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

7 CFO Email List Providers in the US and Europe [2025]

Looking to build accurate CFO email lists in the US, Europe and APAC? Here are the best tools to find financial leaders' email addresses quickly.

10 Ways to Generate Logistics Sales Leads [2025]

Discover the best strategies for generating logistics sales leads this year. This guide provides 10 actionable tips for boosting your sales pipeline.

Lead Generation Data: Where to Get It From?

Get the best contact and intent lead generation data to identify hot leads and contact them by phone and email.