Cognism Connect
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Cold Calling
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 Top Market Intelligence Tools For GTM Teams + Use Cases
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
Lead Generation
18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Dan Peacock
Dan Peacock is a Senior Content Executive at Cognism. He's keeping his finger on the pulse of sales strategy and tactics.
Demystifying Allbound Sales: A Comprehensive Guide
Enter the world of allbound sales - combining the best of inbound and outbound tactics. Discover the future of sales - click to read our guide!
Customer Adoption: The Process, Benefits and Key Metrics
The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.
Inspiring Sales Teams: 84 Motivational Sales Quotes
Fuel your sales success with these 84 motivational sales quotes. Inspire your sales team and elevate your sales game today. Click to see the quotes!
Multithreading in Sales: The 7-Step Formula for Success
Multi threading in sales involves developing relationships with multiple decision-makers in a business. Discover more with our 7-step formula.
Strategies for Mental Wellbeing in Sales
Mental wellbeing and sales don’t always go hand in hand. In this blog, we provide strategies to manage stress and burnout. Click to read our guide.
Closing Sales Demos Made Easy: 8 Expert Tips
Get pro advice from Cognism’s Account Executives on how to close a sales demo. Nail your demos with these actionable tips - click to read.
8 Proven Strategies for Successful SDR Onboarding
Unlock the 8 secrets to successful SDR onboarding, from setting KPIs to career progression. Find out how to ramp up faster and improve performance.