Cognism Connect
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Cold Calling

What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales

The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Lead Generation

Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Dan Peacock
Dan Peacock is a Senior Content Executive at Cognism. He's keeping his finger on the pulse of sales strategy and tactics.

Sales Leadership: How to Ace Your First 90 Days
How can you prepare for a new sales leadership position, establish quick wins and plan for long-term success? Read our guide and get our checklist!

How to Hire SDRs: a Sales Leader’s Guide
You need a great process in place to hire SDRs. We’ve outlined the best way to build a sales team. Click to read our hiring framework.

7 Essential Tips for Scaling Sales - Fast
Want actionable tactics to scale your sales team? Then check out this guide! We’ve outlined the steps to rapidly scaling sales.

Ultimate CTO Cold Calling Script: Book Meetings With CTOs
How should you speak to a CTO? How should you engage with them? What works best - relevance or personalisation? Read our cold calling script to find out!

The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…

Sales Leader Cold Calling Script: Prospect to Sales Leads
Get Cognism's cold calling script for sales leaders! Book meetings with managers and directors. The script features tips and templates. Click to see it!

Closed-lost Opps Cadence: Re-engage With Your Lost Leads
There are some real opportunities in your closed-lost deals, and with this cadence, you can re-engage with those lost leads! Click to get the cadence.