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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Objection Handling for 2024: Steps, Tips and Script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
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10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
View all Cold Calling

Sales

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15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
account-based marketing tactics
10 Account-Based Marketing Tactics for Better Sales in 2024
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
Toucan Case Study
Toucan Saved 40% Simplifying Their Tech Stack With Cognism
Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion
Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.
Illuminating the Dark Funnel of B2B Marketing
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
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20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
View all Demand Generation

Lead Generation

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How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
16 Important Lead Generation KPIs and Metrics
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

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Posts by Dan Peacock

Dan Peacock is a Senior Content Executive at Cognism. He's keeping his finger on the pulse of sales strategy and tactics.
How to Hire SDRs: a Sales Leader’s Guide
You need a great process in place to hire SDRs. We’ve outlined the best way to build a sales team. Click to read our hiring framework.
7 Essential Tips for Scaling Sales - Fast
Want actionable tactics to scale your sales team? Then check out this guide! We’ve outlined the steps to rapidly scaling sales.
B2B Marketing for Technology Companies: 10 Strategies for 2024
How do you market a B2B technology company? What's best practice for marketers this year? Look no further - read our top 10 strategies!
Cognism at B2B Marketing Expo 2022 - LIVE BLOG
B2B Marketing Expo is Europe's leading marketing event and Cognism is there! Follow us for live updates from ExCeL London.
Ultimate CTO Cold Calling Script: Book Meetings With CTOs
How should you speak to a CTO? How should you engage with them? What works best - relevance or personalisation? Read our cold calling script to find out!
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
Sales Leader Cold Calling Script: Prospect to Sales Leads
Get Cognism's cold calling script for sales leaders! Book meetings with managers and directors. The script features tips and templates. Click to see it!
Closed-lost Opps Cadence: Re-engage With Your Lost Leads
There are some real opportunities in your closed-lost deals, and with this cadence, you can re-engage with those lost leads! Click to get the cadence.
The Ultimate FAQ to Get Your Cold Calling Mojo Back – Part 2
Got more cold calling questions? Part 1 was a runaway success. But at Cognism, we leave no stone unturned. We’re back with part 2 of the cold calling FAQ.

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