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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

How to Be a Successful SDR in DACH
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.
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Buy Phone Database: Direct Phone Lists In The US & EMEA
Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.
B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)
Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

Sales

Creating Winning GTM Strategies for the UK Market
Creating Winning GTM Strategies for the UK Market
Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.
Lead Capture Software
15 Best Lead Capture Software for Revenue Teams in 2025
Discover 15 top-rated lead capture software. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.
How to Be a Successful SDR in DACH
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

Does EU Compliance Give You the Heebie-Jeebies?
Does EU Marketing Compliance Give You the Heebie-Jeebies?
Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!
Content Strategies for Expansion: Creating Regional Content
Content Strategies for Expansion: Creating Regional Content 
Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!
GTM Strategies in France
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

Lead Generation

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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
Lead Generation Companies & Services [+How to Choose]
13 Lead Generation Companies & Services [+Selection Guide]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
What Are Targeted Leads? 10 Strategies and Steps for 2024
What Are Targeted Leads? 10 Strategies and Steps for 2025
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Di Frost

Di Frost is a former content and product marketer at Cognism. She is a creative storyteller and data-driven marketer.

Sales to Customer Success Handoff Template
Cohesion between sales and CS is key to growing your business. In this blog, Cognism's 2 teams share their alignment tips and their handoff template.
Cognism is Now ISO 27701 Certified
Cognism has obtained its ISO 27701 accreditation, further strengthening its commitment to data privacy, security, and compliance. Click to learn more.
Cognism Reaches One Million ‘Diamonds’ Milestone
We've verified over 1M ‘Diamond’ contacts since launching our exclusive phone-verified mobile data aka Diamond Data®. Read the full press release.
Cognism Acquires French Sales Prospecting Provider Kaspr
Cognism acquires Kaspr, a Paris-based sales prospecting provider, allowing the company to rapidly expand its database. Click to read the press release.
Sales Strategist Aaron Ross Joins Cognism in Advisory Role
World-renowned sales strategist and leading business author Aaron Ross joins Cognism as a non-executive director. Click to read the press release.
4 Things Sales Leaders Should Be Prepping for in 2023
We looked into our crystal ball, and we saw 4 things that will have a big impact on B2B sales in 2023. Click to see Cognism's round-up for sales leaders.
Cognism Certified SOC 2 Type II Compliant
Cognism has been certified as a Service Organization Control (SOC) 2 Type II compliant company. Click to see our press release.
How Gradfuel Tripled Sales in 6 Months With Cognism
Gradfuel is a personalised graduate job assistant. They used Cognism to improve connect rates, tripling sales in 6 months. Click to read!
The anything but basic guide to cold call discovery
Your discovery is the most important B2B sales call you'll make! Click to see Cognism's cold call discovery guide, including a do's and don'ts checklist.

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