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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Objection Handling for 2024: Steps, Tips and Script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
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10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
View all Cold Calling

Sales

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15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
account-based marketing tactics
10 Account-Based Marketing Tactics for Better Sales in 2024
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
Toucan Case Study
Toucan Saved 40% Simplifying Their Tech Stack With Cognism
Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion
Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.
Illuminating the Dark Funnel of B2B Marketing
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
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20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
View all Demand Generation

Lead Generation

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How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
16 Important Lead Generation KPIs and Metrics
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Di Frost

Di Frost is a former content and product marketer at Cognism. She is a creative storyteller and data-driven marketer.
The anything but basic guide to cold call discovery
Your discovery is the most important B2B sales call you'll make! Click to see Cognism's cold call discovery guide, including a do's and don'ts checklist.
Cognism Launches a New Version of Its Platform
Cognism has launched Diamond Data! Read our press release to learn more about our updated platform and brand new phone-verified data offering.
Software Industry Veteran Phil Garlick Joins Cognism Board
Software and data industry veteran Phil Garlick joins the Cognism board! Read on to learn more about Phil's experience and our excitement.
Phone Ready Leads™ - the Future of B2B Sales?
What are Phone Ready Leads™ and why do they matter? We asked sales development leader Ryan Reisert for his advice. Click to read the interview.
Legitimate Interest and the GDPR: a B2B Marketer's Guide
What is legitimate interest? How can you apply it in B2B marketing? And how can you ensure that you’re GDPR compliant? Click for our answers!
Cognism Embeds Bombora Intent Data Into Prospect Database
Cognism, the globally compliant sales intelligence company, launches the latest version of its platform, embedding Bombora’s intent data. Read more!
Cognism Raises $12.5 Million as European Expansion Continues
Cognism announces it has raised $12.5 million in funding led by AXA Venture Partners and joined by Swisscom Ventures. Click to view the press release.
Risks of Buying Lead Lists
To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.
10 Top SDR Tips and Strategies for Winning Sales
Learn 10 top tips for SDRs to help you close sales. We asked six experienced SDRs and BDR about strategies that work for them.

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