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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
The Ultimate Guide to Cold Calling in the UK
The Ultimate Guide to Cold Calling in the UK
What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.
Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

Sales

Redgate Case Study
Redgate Achieves a 42% Increase in Pipeline With Cognism
Redgate is a Database DevOps database management solutions provider that uses Cognism to generate a 42% increase in pipeline and improve connect rates.
What-is-a-Go-to-market-Strategy-rc
What is a Go to Market Strategy? Guide for Enterprises
Planning a go-to-market (GTM) strategy can be challenging. Click to read Cognism’s step-by-step guide for the best success when expanding to a new market.
What is B2B Prospecting? 10 Methods to Engage Prospects
What is B2B Prospecting? 10 Methods to Engage Prospects
Discover the essentials of B2B prospecting with our comprehensive guide. Explore 10 methods to engage your prospects and enhance your strategy.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

B2B Brand Strategy: Unique Insights from Cognism’s CMO
B2B Brand Strategy: Unique Insights from Cognism’s CMO
Looking to enhance your B2B brand strategy? Transform your approach to B2B branding with these valuable insights from Cognism’s CMO.
SaaS Demand Generation for Turbocharged Growth
SaaS Demand Generation: Building a B2B Revenue Machine
Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!
How to Build a Winning Content Strategy for Your Brand
How to Build a Winning Content Strategy for Your Brand
Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.

Lead Generation

Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
B2B Lead Generation Tools
B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Dmytro Spilka

Dmytro Spilka is the CEO at Solvid. His work has been published by Shopify, Zapier, WordStream, BuzzSumo, Campaign Monitor and more.

10 B2B Content Marketing Ideas To Try In 2025
These 10 B2B content marketing ideas will take your strategy to another level. Click for insights into communities, videos, podcasts, TikTok and more.
Leads to Deals: How Marketing and Sales Can Work Together
It's the dream for any B2B company: sales and marketing teams working together, focused on shared goals. Read this blog to find out how to achieve it!

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