Skip to content
Use Cases
Sales
Marketing
GTM Ops
Recruitment
Products
Prospector
Enrich
Chrome Extension
Intent Data
Integrations
Why Cognism
Why Sales Intelligence
ROI
See How We Compare
Cognism vs Zoominfo Cognism vs Lusha Cognism vs Apollo Cognism vs Other Providers
Data
About our data
Contact
Context
Compliance
Success Stories
Case Studies
Customer Reviews
Cognism Champions
Links
All Resources
Blog Books & Reports Checklist & Templates Newsletters Podcasts Webinars
Diary of a first-time CMO Fix Your Funnel The RevOps Guide RevOps on Demand SDR Zone The State of Cold Calling Report The Demand Gen Playbook Course
Interactive Resources
Free Product Tours ROI Calculator
TAM Calculator Cognism Signatures
CTA
Pricing
FAQ
Links
About Us
Careers
Partnerships
CTA

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)
Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
examples-of-common-sales-objections-and-responses-seo-resource-card
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
View all Cold Calling

Sales

Where to Buy Email Lists? 7 Top Databases Compared
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)
Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
What-Is-Sales-Automation-(Definition-&-Examples) (3)
What is Sales Automation? Guide to More Productive Sales
Discover how AI technology can automate sales tasks, saving time and effort. Click to explore examples and learn more about the sales automation process.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

item.poster_image.alt
The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
item.poster_image.alt
Marketers can't rely on outdated tactics!
1:00:01
item.poster_image.alt
Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Content Strategies for Expansion: Creating Regional Content
Content Strategies for Expansion: Creating Regional Content 
Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!
GTM Strategies in France
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.
What is B2B Email Marketing Strategy, Tips and Examples for 2024_Card
What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
View all Demand Generation

Lead Generation

Resource card-Email finder tools_Resource card
18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
Content marketing for lead generation_Resource card
Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

item.poster_image.alt
What is account-based marketing?
09:50
item.poster_image.alt
LinkedIn Marketing Guide
10:14
item.poster_image.alt
The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go

Posts by Elli Jones

Elli Jones is a Customer Marketing Manager at Cognism. She specialises in building strong customer relationships and customer-centric marketing campaigns.
How an Austrian Agency uses GDPR-compliant data from Cognism
A consulting agency in Austria uses Cognism data to identify target customers and target their outreach. Read the case study now!
Generating £500,000 of Revenue In 8 Months with Cognism
Discover how an enterprise logistics company uses Cognism’s B2B data to boost revenue, secure key deals and streamline outreach. Read the case study now!
How Scompler Built €1m+ Pipeline in 3 Months With Cognism
Scompler uses Cognism for faster outbound processes, identification of relevant contacts and data enrichment. Read the case study here!
How Cognism Helped a Hire Genius SDR Build £2M In Pipeline
Find out how Hire Genius uses Cognism data to save time, build £2M+ in pipeline, and generate 100+ opportunities. Read the case study now!
How a PharmaData Company Increased Meetings Booked by 200%
How a PharmaData company improved prospecting efficiency and boosted meeting rates by 200% with Cognism. Read the case study now!
How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism
Find out how Planixs uses Cognism’s B2B data to save admin time, track outbound efforts, and identify intent to buy. Read the case study now!
Driving 3x Event ROI with Cognism Data
Discover how Cognism revolutionises lead generation and boosts event value by nearly 3x at a Polish trade org. Read the case study now!
How a Digital Planning Platform Doubled Its MQLs With Cognism
Discover how a digital planning platform achieved remarkable growth using Cognism’s data-driven solution. Read the case study now!
Cognism Earns a Record 75 Badges in G2’s 2024 Winter Reports
Cognism received a record 75 badges in G2’s 2024 Winter Reports. Click to see the highlights, including high-performer awards in the UK and globally.

Get actionable advice to your inbox every single week