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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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Cold Calling Scripts: Hub of the Best Templates for 2025
Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.
25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
View all Cold Calling

Sales

RevOps vs. Sales Ops: What’s the Difference?
RevOps vs. Sales Ops: What’s the Difference?
Confused about RevOps and Sales Ops? This guide breaks down the key differences, roles, and how they can work together to achieve business success.
performanse case study
PerformanSe Obtained Contacts They Wouldn’t Otherwise Have
Find out how PerformanSe, a specialist in soft skills and assessment sciences, uses Cognism to detect new opportunities and obtain targeted contacts.
10 Revenue Growth Strategies to Increase Sales
10 Revenue Growth Strategies to Increase Sales
Discover the 10 most effective revenue growth strategies! From improving customer relations to optimising your pricing model, this guide covers it all.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

What is B2B Email Marketing Strategy, Tips and Examples for 2024_Card
What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
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What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
View all Demand Generation

Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Emma Sands

Emma Sands is a Customer Marketing Manager at Cognism. She is a strategic marketer with a focus on customer retention and advocacy.
Building 30% of South European Pipeline with Cognism
Cloudreach, the world leading independent multi-cloud services company, uses Cognism to obtain 30% of pipeline in Southern Europe. Click to read more!
Closing 60% of Deals with Cognism’s Mobile Data
OneUp Sales, a celebrated sales productivity software, uses Cognism’s mobile numbers to close 60% of its deals. Click to read more!
Booking 60% of Outbound Meetings from Cognism’s Data
A top B2B VoC software brand uses Cognism to increase its mobile connection rate and book 60% of its outbound meetings. Click to read more!
Prospecting Made Easy With Cognism’s Mobile Numbers
Promon, the well-regarded software helping keep apps secure, uses Cognism to save 10 hours of time per week. Click to read the case study!
How Intermate Uses Cognism to Successfully Prospect in DACH
Intermate, one of the largest creator-driven social media agencies in Germany, uses Cognism to generate leads in DACH. Click to read more!
Neue Märkte erschließen mit der Datenbank von Cognism
Arcadia Consulting nutzt die B2B-Daten von Cognism zur Zeitersparnis, Steigerung der Brand Awareness und Erschließung neuer Märkte. Lesen Sie mehr.
Cognism Earns 33 Badges in G2’s Winter 2023 Report
Cognism receives 33 badges in G2's Winter 2023 Awards, including earning the top spot in 12 categories. Read the full press release here.
Scaling Effective Lead Generation for ROCI’s Customers
ROCI, a lead gen agency that grows creative agencies, uses Cognism to consistently book meetings to collaborate with their clients. Click to read more!
Boosting Connect Rates by 300% With Cognism’s Mobile Data
Nivo, an award-winning secure messaging app for regulated industries, uses Cognism’s mobile data to increase connect rates by 300%. Click to read more!

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