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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
View all Cold Calling

Sales

Sales Data
What is Sales Data? Types, Tools, and Uses for B2B Teams
What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
The 10 Best AI Sales Tools Every B2B Team Must Use
The 12 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
View all Demand Generation

Lead Generation

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Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
Best AI Lead Finders
11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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Free Leads: 10 Ways to Find Them Online
06:10
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Emma Sands

Emma Sands is a Customer Marketing Manager at Cognism. She is a strategic marketer with a focus on customer retention and advocacy.
Finding 1,800 New Prospects With Cognism's Premium Data
One of the oldest business schools in Europe used Cognism to find 1,800 new prospects. Click to see the case study.
Executing a Scalable ABM Strategy With Cognism
A market-leading building efficiency software platform uses Cognism to execute a scalable ABM strategy. Click to read the case study.
How Cognism Beats All Benchmarks For Comply Advantage
An AI-driven financial crime risk technology company uses Cognism to attain ROI in record time. Click to read the case study.
Creating £5.8 Million of Pipeline in One Day With Cognism
A fast growing EdTech company achieved £5.8 million of pipeline in one day with Cognism. Click to see the case study.
Building a Qualified Sales Pipeline With Cognism’s Data
A well-established recruitment and apprenticeships company use Cognism's actionable data to build a qualified sales pipeline. Click to see the case study.
Accelerating Qualified Lead Generation With Cognism’s Data
A global digital manufacturing firm used Cognism's premium data to accelerate qualified lead generation. Click to see the case study.
28 Opportunities Created in 6 Months With Cognism's Data
A UK-based software company used Cognism’s sales intelligence platform to create 28 warm opportunities in 6 months. Click to see the case study.
Booking 15 Monthly Meetings with Cognism
The Marketing Centre is a leading provider of part-time marketing directors. They booked 15 monthly meetings with Cognism’s platform. Read more!
How Cognism’s Diamond Data® Generated $125k for Keboola
Keboola is a fast-growing software company. They have generated $125k in the pipeline from Cognism's Diamond Data®. Learn more about Keboola case study!

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