Cognism | Blog | Connect | Greig Robertson

Revenue Operations

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Data-driven strategies replace guesswork with facts. This is critical when optimising your GTM motion and revenue growth. Click to find out how!

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Sales

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

Marketing

15 B2B Marketing Trends and Predictions for 2024

Content Marketing

Updating Our SEO Strategy: Money Keywords

Sales

Cold Calling Scripts: Hub of the Best Templates for 2024

Cold Calling

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Cold Calling Scripts: Hub of the Best Templates for 2024

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

UserEvidence Boosts Cold Calling Pipeline 33% With Cognism

UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.

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Sales

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.

How to Build a SaaS Sales Funnel in 9 Steps

The first step towards mastering SaaS sales is designing and understanding your SaaS sales funnel. Here are nine easy steps to do it.

21 Sales Qualification Questions to Identify Quality Leads

Learn the best sales qualification questions to improve your B2B sales process and effectively qualify leads. Click to see our list.

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Demand Generation

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

Demand generation tools recommended by pros-02

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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Lead Generation

11 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

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Chrome Extension: How to Get Actionable B2B Contact Data in LinkedIn

Stop spending endless hours prospecting in LinkedIn Sales Nav with actionable B2B contact data in the Cognism Chrome Extension.

3 Avoidable Mistakes Sales Leaders Make While Ramping SDRs

If your SDR training program is ad hoc, you may be sleepwalking into traps that hamper reps' development. Learn how to avoid them once and for all.

KAPOW 💥: The Sales Leader's Guide to Scaling a Sales Strategy is LIVE

Learn sales strategy lessons the easy way: ✅ Create a scalable outbound model ✅ Fill pipeline with quality opportunities ✅ Align sales and marketing.

HOLY COW 🐮: 5 Scaling Superpowers for Marketing Agencies is LIVE!

Explode your marketing agency's growth with how-to guides on account-based marketing (ABM), total addressable market (TAM) and intent data.