Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales

What is Sales Data? Types, Tools, and Uses for B2B Teams
What is sales data? Why is it important? How can your B2B team use it for revenue success? Get the answers today from Cognism's comprehensive guide!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Lead Generation

Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
Explore other resources
Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Posts by Holly Tester

Mollie Improves Connect Rates by 80% With Cognism
Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.

UpCloud Increases Opportunities by 100% With Cognism
Discover how UpCloud, a top cloud service provider, uses Cognism’s quality data to build valuable prospect lists and increase its opportunities by 100%.

SUB1 Uses Cognism to Improve Data Quality by 80%
Learn how SUB1, a data centre developer, uses Cognism to enhance sales with accurate mobile phone data and generate pipeline revenue in the 7-figures.

Redgate Achieves a 42% Increase in Pipeline With Cognism
Redgate is a Database DevOps database management solutions provider that uses Cognism to generate a 42% increase in pipeline and improve connect rates.

Lalaleads Creates Lead Lists 3x Faster With Cognism
Find out how Lalaleads, an outsourced prospecting agency, creates lead lists 3x faster with Cognism. Click to read the case study.

Cognism Drives SQLs for an Environmental Services Company
How an environmental services company uses Cognism to drive SQLs, identify and reach contacts quicker and conduct GDPR-compliant prospecting.

How Cognism Helps demandDrive Generate 200 Meetings a Week
Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.