Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
Sales

UpCloud Increases Opportunities by 100% With Cognism
Discover how UpCloud, a top cloud service provider, uses Cognism’s quality data to build valuable prospect lists and increase its opportunities by 100%.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
Lead Generation

How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Holly Tester

UpCloud Increases Opportunities by 100% With Cognism
Discover how UpCloud, a top cloud service provider, uses Cognism’s quality data to build valuable prospect lists and increase its opportunities by 100%.

SUB1 Uses Cognism to Improve Data Quality by 80%
Learn how SUB1, a data centre developer, uses Cognism to enhance sales with accurate mobile phone data and generate pipeline revenue in the 7-figures.

Redgate Achieves a 42% Increase in Pipeline With Cognism
Redgate is a Database DevOps database management solutions provider that uses Cognism to generate a 42% increase in pipeline and improve connect rates.

Lalaleads Creates Lead Lists 3x Faster With Cognism
Find out how Lalaleads, an outsourced prospecting agency, creates lead lists 3x faster with Cognism. Click to read the case study.

Cognism Drives SQLs for an Environmental Services Company
How an environmental services company uses Cognism to drive SQLs, identify and reach contacts quicker and conduct GDPR-compliant prospecting.

How Cognism Helps demandDrive Generate 200 Meetings a Week
Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.

PerformanSe Obtained Contacts They Wouldn’t Otherwise Have
Find out how PerformanSe, a specialist in soft skills and assessment sciences, uses Cognism to detect new opportunities and obtain targeted contacts.