News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

10 of the Best Voicemail Scripts for Cold Calling in 2022_Card

Sales

10 of the Best Voicemail Scripts for Cold Calling in 2024

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Sales

Account Based Marketing Software: Top 16 Compared (2024)

Sales

17 Best Cold Calling Opening Lines to Win in B2B Sales

Cold Calling

How to Get Over the Fear of Cold Calling - 6 Tips for SDRs

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Objection Handling: 5 Steps For Sales Success in 2022 + script

Objection Handling for 2024: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

10 of the Best Voicemail Scripts for Cold Calling in 2024

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

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Sales

15 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

10 Account-Based Marketing Tactics for Better Sales in 2024

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

Toucan Saved 40% Simplifying Their Tech Stack With Cognism

Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

Demand generation tools recommended by pros-02

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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Lead Generation

How to Find Someone’s Email on LinkedIn for B2B Business

Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

View all Lead Generation

Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

How to Encourage and Empower Women in Tech Sales

Women face a range of challenges in tech sales. This guide teaches how to empower female sales leaders and promote inclusivity in the sales industry.

What is Lead Enrichment? Everything to Know in 2024

Lead enrichment can help your sales team increase conversions! Click to discover what it is, how it works & how to use it to enhance the sales process.

What Are Targeted Leads? 10 Strategies and Steps for 2024

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

6 Proven Customer Targeting Strategies to Boost Your Pipeline

Reach more of the right prospects and boost your pipeline with 6 proven customer targeting strategies. Click to read!

10 B2B Marketing Metrics & KPIs to Measure and Improve

The key to more revenue lies in your B2B marketing metrics. Click to see the 10 most important marketing metrics and KPIs that your CEO really cares about.

8 Account-Based Marketing Examples to Take Inspiration From

Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!

How to Use Technographic Data to Skyrocket B2B Revenue

What is technographic data, and how can sales use business technographics for increased revenue? Click for all the answers!

What is an ABM Funnel? Features & Steps to Create One

Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.

What is Drip Email Marketing? Strategy, Tips & Examples for 2024

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.