Sales

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

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Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Sales

How to Successfully Run GTM Strategies in France

Marketing

12 B2B Marketing Trends and Predictions for 2025

Cold Calling

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

Resource card graphic for buy phone database

Buy Phone Database: Direct Phone Lists In The US & EMEA

Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

View all Cold Calling

Sales

Creating Winning GTM Strategies for the UK Market

Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.

15 Best Lead Capture Software for Revenue Teams in 2025

Discover 15 top-rated lead capture software. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

View all Sales

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!

Content Strategies for Expansion: Creating Regional Content

Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!

How to Successfully Run GTM Strategies in France

Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

View all Demand Generation

Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

Lead Generation Companies & Services [+How to Choose]

13 Lead Generation Companies & Services [+Selection Guide]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

What Are Targeted Leads? 10 Strategies and Steps for 2024

What Are Targeted Leads? 10 Strategies and Steps for 2025

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

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Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

8 Account-Based Marketing Examples to Take Inspiration From

Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!

How to Use Technographic Data to Skyrocket B2B Revenue

What is technographic data, and how can sales use business technographics for increased revenue? Click for all the answers!

What is an ABM Funnel? Features & Steps to Create One

Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.

What is Email Deliverability? Plus 8 Ways to Improve It

Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.

70+ Must-Know Email Marketing Statistics for 2025

Are you looking to enhance your email marketing strategy? Then click to read this list of the latest email marketing statistics!

16 Must-have Go to Market Tools and Software for 2025

Struggling to enter a new market? You might be missing these go to market tools. Click to see the ultimate list for B2B sales and marketing teams!

Intent Based Marketing: How to Target the Right Leads

Refine your strategy with intent based marketing. Click to read Cognism’s guide to building a powerful process using intent data for high-quality leads.

What is a Marketing Development Representative (MDR)?

Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.

Aligning Sales and Marketing - It’s Easier Than You Think!

Sales and marketing alignment is easier than you think! In this guide, we explain why it’s important for B2B teams and how to do it. Click to read.