Sales

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

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Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Sales

How to Successfully Run GTM Strategies in France

Marketing

12 B2B Marketing Trends and Predictions for 2025

Cold Calling

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

Resource card graphic for buy phone database

Buy Phone Database: Direct Phone Lists In The US & EMEA

Discover accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best databases to buy phone lists suited to your needs.

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

View all Cold Calling

Sales

Creating Winning GTM Strategies for the UK Market

Want to know how to create an effective and successful go-to-market strategy for the UK? Hear from UK GTM expert, Michael Hanson.

15 Best Lead Capture Software for Revenue Teams in 2025

Discover 15 top-rated lead capture software. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

View all Sales

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!

Content Strategies for Expansion: Creating Regional Content

Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!

How to Successfully Run GTM Strategies in France

Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

View all Demand Generation

Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

Lead Generation Companies & Services [+How to Choose]

13 Lead Generation Companies & Services [+Selection Guide]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

What Are Targeted Leads? 10 Strategies and Steps for 2024

What Are Targeted Leads? 10 Strategies and Steps for 2025

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

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Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

Sales Process: Close More Deals in 8 Easy Steps!

Discover how to create a sales process that turns B2B leads into customers in this guide. Click to read and start crushing quota!

What Is a Marketing Qualified Lead (MQL)?

What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.

What is Account Based Engagement? Strategy, Tracking & More

To measure ABM success, you must track engagement. In this article, we explore how you can leverage account based engagement for more marketing revenue.

Webinar Lead Generation: Is It Still Relevant?

Does webinar lead generation still work? After all, it's not 2010 anymore. Read this article to learn how to increase revenue using webinars in 2023!

The Elusive Unicorn Marketer Explained

Add a little magic to your marketing team with a unicorn marketer. Click to discover everything you need to know about this one-of-a-kind individual!

How to Be a Successful Sales Rep: Tips From B2B Sales Leaders

We’ve compiled a list of the top skills that all successful sales reps share. Click on this blog to get tips for new SDRs and SDR managers alike.

From Spam to Glam: Easy Ways to Restore Your Bad Email Reputation

Are your emails slam dunking into junk folders everywhere? Click to find out how to improve your email domain for a squeaky clean reputation.

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

How to Create an Ideal Customer Profile (ICP) With Template

What is a B2B marketing funnel? How do you create one and how can you use it to generate more leads? Discover everything you need to know in this guide!