News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

10 of the Best Voicemail Scripts for Cold Calling in 2022_Card

Sales

10 of the Best Voicemail Scripts for Cold Calling in 2024

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Sales

Account Based Marketing Software: Top 16 Compared (2024)

Sales

17 Best Cold Calling Opening Lines to Win in B2B Sales

Cold Calling

How to Get Over the Fear of Cold Calling - 6 Tips for SDRs

Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.

Objection Handling: 5 Steps For Sales Success in 2022 + script

Objection Handling for 2024: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

10 of the Best Voicemail Scripts for Cold Calling in 2024

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

View all Cold Calling

Sales

15 Best Enterprise Sales Tools Tested For Efficiency

Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.

10 Account-Based Marketing Tactics for Better Sales in 2024

Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.

Toucan Saved 40% Simplifying Their Tech Stack With Cognism

Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.

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Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion

Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.

Illuminating the Dark Funnel of B2B Marketing

We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

Demand generation tools recommended by pros-02

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

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Lead Generation

How to Find Someone’s Email on LinkedIn for B2B Business

Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

View all Lead Generation

Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

What is Email Marketing Automation? Complete Strategic Guide

What is email marketing automation? Why use it? How do you set it up? These are all questions Cognism answers in this guide. Click to read!

16 Important Lead Generation KPIs and Metrics

Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.

What is Lead Nurturing? 10 Actionable Tips for Success

Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!

Objection Handling for 2024: Steps, Tips and Script

Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!

Waterfall Data Enrichment: Pros & Cons [2024]

What is waterfall enrichment & is it a benefit for your business? Click to read the pros, cons & how Cognism’s approach sets it apart from other B2B tools.

What is Account Based Selling? Guide for 2024

Convert more top accounts with account based selling! Click to read Cognism's guide to the benefits, strategies and metrics that matter in 2024.

What’s the Difference Between a Lead vs a Prospect?

What's a lead, and what's a prospect? Find out the difference in our quick guide & learn how to use each to create more sales opportunities. Click to read!

10 of the Best Voicemail Scripts for Cold Calling in 2024

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

What is Account Based Marketing (ABM)? 2024 Strategic Guide

Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!