Sales

The Ultimate Guide to Cold Calling in the UK

What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.

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Demand Generation

How to Build a Winning Content Strategy for Your Brand

Sales

All You Need to Know to Succeed as an SDR in France

Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Cold Calling

The Ultimate Guide to Cold Calling in the UK

What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.

Direct Dials: How to Find Direct Phone Numbers for Sales?

Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

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Sales

What is a Go to Market Strategy? Guide for Enterprises

Planning a go-to-market (GTM) strategy can be challenging. Click to read Cognism’s step-by-step guide for the best success when expanding to a new market.

What is B2B Prospecting? 10 Methods to Engage Prospects

Discover the essentials of B2B prospecting with our comprehensive guide. Explore 10 methods to engage your prospects and enhance your strategy.

100 Essential LinkedIn Statistics and Facts for 2024

100 Essential LinkedIn Statistics and Facts for 2025

Discover the latest LinkedIn statistics and facts in this comprehensive guide. Stay up-to-date with 100+ essential trends and insights.

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Demand Generation

B2B Brand Strategy: Unique Insights from Cognism’s CMO

Looking to enhance your B2B brand strategy? Transform your approach to B2B branding with these valuable insights from Cognism’s CMO.

SaaS Demand Generation for Turbocharged Growth

SaaS Demand Generation: Building a B2B Revenue Machine

Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!

How to Build a Winning Content Strategy for Your Brand

Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.

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Lead Generation

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

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Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

Who is better than ZoomInfo? 15 Alternatives Compared!

ZoomInfo competitors—how do you choose which one is best for your business? Click for a comparison of the best alternatives, including pricing and more.

12 of the Best Sales Tactics to Close More Deals in 2025

Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!

9 of the Best TAMI Alternatives & Competitors for 2025

Looking for TAMI alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

Sales Automation Software: 24 Top Tools for 2025

What are sales automation tools & how can they help simplify how your team sells? Click to read our guide & see the best automation software of the year.

10 Best FlashInfo Competitors and Alternatives for 2025

Looking for FlashInfo alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

How Social Selling on LinkedIn Can Fuel Your Pipeline + Tips for 2025

Scale revenue with social selling on LinkedIn. Uncover everything you need to know, from tips, best practices, tools and more. Click to read!

What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!