Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

Featured this month

Expanding your business into Europe_Resource card

Sales

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

Revenue Operations

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Marketing

15 B2B Marketing Trends and Predictions for 2024

Content Marketing

Updating Our SEO Strategy: Money Keywords

Cold Calling

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)

Cold Calling Scripts: Hub of the Best Templates for 2024

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

UserEvidence Boosts Cold Calling Pipeline 33% With Cognism

UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.

View all Cold Calling

Sales

How AI Can Speed Up Your Sales Workflow? 8 Ways To Use It

Discover how AI can enhance your sales workflow! This guide outlines eight ways to streamline processes, boost productivity and close deals faster.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

The 9 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.

View all Sales

Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

View all Demand Generation

Lead Generation

11 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

B2B Saas Lead Generation: Top Strategies, Tools and Tips

Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.

View all Lead Generation

Ilse Van Rensburg

SEO & Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature
Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
Inscape Design College: Certification, Interior Decorating

9 of the Best TAMI Alternatives & Competitors for 2024

Looking for TAMI alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

What is Real Time Data and How Can Sales Use It to Boost Revenue?

Real time data allows B2B sales teams to make instant decisions by providing information as soon as it’s available. Click to find out how in this guide!

Marketing Automation Strategy: Everything You Need to Know

Take your B2B marketing to the next level with an effective marketing automation strategy. Click to read Cognism’s guide for tactical steps!

Sales Automation Software: 24 Top Tools for 2024

What are sales automation tools & how can they help simplify how your team sells? Click to read our guide & see the best automation software of the year.

Marketing Pipeline: Crafting a Strategy to Drive Revenue

Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!

12 Best Demand Generation Metrics to Track in 2024

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

Winning Sales Funnel Stages and Strategy Explained for 2024

Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.

14 Best Snov.io Alternatives and Competitors (2024)

Looking for Snov.io alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!