Skip to content
Use Cases
Sales
Marketing
RevOps
Recruitment
Products
Sales Companion
Data enrichment
Buyer signals
Integrations
Why Cognism
Diamond Data®
About our data
Compliance
See How We Compare
Cognism vs Zoominfo Cognism vs Apollo Cognism vs Lusha Cognism vs alternatives
Customers
Case Studies
Customer reviews
Cognism champions
Education
Blog
Podcasts
Webinars
Books & reports
Newsletter
Product
Product tour
Help centre
FAQ
Pricing
Content spotlight
Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
CTA
About us
Careers
Partnerships

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

cold-call-lists-resource-card
Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales Development Representative (SDR)
What is a Sales Development Representative (SDR)?
Interested in a career as a Sales Development Representative (SDR)? Find out what it takes to excel in this role and how SDRs contribute to sales.
Sales Objections
20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
View all Cold Calling

Sales

Date A Vendor
Date-a-vendor Evaluation Playbook #1 'We Need More Volume!'
Looking for a data provider with scale? This playbook helps teams evaluate vendors based on volume, without sacrificing quality.
The-Best-LinkedIn-Prospecting-Tools
13 LinkedIn Prospecting Tools to Try in 2025
Check out the best LinkedIn prospecting tools as recommended by Cognism's SDR team. Select the best tool by comparing features, benefits, and pricing.
14 Cold Email Templates for Better Sales in 2023
14 Cold Email Templates to Skyrocket Your Pipeline
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

item.poster_image.alt
The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
item.poster_image.alt
Marketers can't rely on outdated tactics!
1:00:01
item.poster_image.alt
Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Date A Vendor
Date-a-vendor Evaluation Playbook #1 'We Need More Volume!'
Looking for a data provider with scale? This playbook helps teams evaluate vendors based on volume, without sacrificing quality.
Enterprise Marketing: Cognism’s ABM Strategy
Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
View all Demand Generation

Lead Generation

How to Build a B2B Sales Lead List
How to Build a B2B Sales Lead List
Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.
resource-card-lead-mining-software-67f8b9848b6ee
Lead Mining Tools: Uncover Hidden Sales Opportunities in 2025
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

item.poster_image.alt
Free Leads: 10 Ways to Find Them Online
06:10
item.poster_image.alt
How to Build a Cold Call List That Converts
5:35
item.poster_image.alt
Sales Acceleration: How to Speed Up Sales
5:55
item.poster_image.alt
What is account-based marketing?
09:50
item.poster_image.alt
LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go
Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

Senior Content Manager

Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field. 

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature 

Posts by Ilse Van Rensburg

 
B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
The Ultimate B2B Marketing Tech Stack Used by Cognism
Alice de Courcy, Cognism CMO, has curated a list of the very best martech tools available right now. Click to see the ultimate B2B marketing tech stack.
Email Leads: 5 Ways to Get Them for B2B Business
Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.
The Ultimate Sales Tech Stack Approved by Cognism
Cognism’s Sales Directors have curated a list of the very best B2B sales tools available right now. Click to see the ultimate B2B sales tech stack.
12 Best Klenty Alternatives and Competitors (2025)
Looking for Klenty alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
Email Lead Generation Software & Tools: 15 of The Best
Discover the top email lead generation software and tools to help you maintain a steady flow of qualified leads and improve your sales performance.
12 Best Dun and Bradstreet Competitors & Alternatives (2025)
Looking for Dun and Bradstreet alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
12 Best LinkedIn Sales Navigator Alternatives & Competitors
Looking for a LinkedIn Sales Navigator alternative? Compare pricing, features and reviews of the best competitors this year. Click to see the list!
10 Best FlashInfo Competitors and Alternatives for 2025
Looking for FlashInfo alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

Get actionable advice to your inbox every single week