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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Sales Objections
Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
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Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

Sales

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Social Selling Tools: 12 Best Platforms for B2B Sales
Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.
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Using Generative AI for Sales: Steps for Effective Workflows
Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.
Mollie Case Study
Mollie Improves Connect Rates by 80% With Cognism
Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO
Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
How to Build Successful GTM Strategies for the DACH Market
How to Build Successful GTM Strategies for the DACH Market
Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

Lead Generation

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How to Generate Leads in Sales: 12 Quick Ways
Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!
15+ Best B2B Leads Database Providers to Try in 2024
15+ Best B2B Leads Database Providers to Try in 2025
In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.
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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Ilse Van Rensburg

Ilse Van Rensburg

SEO & Content Manager


Ilse is a versatile professional with a rich creative writing and marketing background. With seven years of experience in the B2B industry, she dedicates herself to empowering sales and marketing teams with tactical tips and strategies for revenue generation.

Ilse has authored several young-adult novels, a testament to her creative flair. She combines this creativity with her expertise in digital marketing, using storytelling techniques to drive impactful content strategies.

An avid learner and self-proclaimed “verbivore,” she thrives on challenges and continuously seeks opportunities to innovate and excel in her field. 

Expertise
  • B2B marketing
  • B2B sales
  • B2B data
  • Compliance
Education
  • University of South Africa: BA Languages and Literature 
  • Trifocus Fitness Academy: Certification, Pilates & Sports Nutrition (CATHSSETA accredited and REPSSA endorsed)
  • Inscape Design College: Certification, Interior Decorating

Posts by Ilse Van Rensburg

 

12 of the Best LeadGenius Competitors and Alternatives
Looking for LeadGenius competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!
Account Based Marketing Software: Top 16 Compared (2025)
Discover the best account based marketing software. Click to see how the best of the best compare and which to use for outstanding ABM success.
13 of the Best UpLead Competitors and Alternatives for 2025
Looking for UpLead competitors? Compare pricing, features and reviews of the top alternatives right now. Click to see the list!
16 of the Best B2B Data Providers and Vendors Right Now
Looking for a B2B data provider? Here’s a list of the best vendors and how they compare in terms of data, compliance, pricing and features! Click to read.
12 AI Tools for Lead Generation & Maximised Productivity
Are you looking for AI tools for lead generation? Click for a list of the top AI-powered tools on the market right now & start seeing better productivity!
What is Cold Calling? Biggest Challenges Solved + Resources
Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
Outbound Sales Automation: Definition, Tips & Tools
Looking for ways to create a powerful pipeline and streamline your sales process? Outbound sales automation is the answer. Click to find out how!
11 Best Lead411 Competitors and Alternatives for 2025
Looking for Lead411 competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!

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