Sales

The Ultimate Guide to Cold Calling in the UK

What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.

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Demand Generation

How to Build a Winning Content Strategy for Your Brand

Sales

All You Need to Know to Succeed as an SDR in France

Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Cold Calling

The Ultimate Guide to Cold Calling in the UK

What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.

Direct Dials: How to Find Direct Phone Numbers for Sales?

Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

View all Cold Calling

Sales

What Is Cross-Functional Collaboration? Tips and Examples

Unlock your team's potential with cross-functional collaboration! This blog explains its importance and provides actionable tips from Cognism's CMO.

The Ultimate Guide to Cold Calling in the UK

What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.

Direct Dials: How to Find Direct Phone Numbers for Sales?

Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

View all Sales

Demand Generation

How to Build a Winning Content Strategy for Your Brand

Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.

Resource card for B2B marketing podcasts

The Top B2B Marketing Podcasts for 2025

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

What is Drip Email Marketing_Resource card

What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

View all Demand Generation

Lead Generation

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

View all Lead Generation

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise

Sales and cold calling
Marketing and demand generation
Data, software and AI
Business and RevOps
B2B news and trends

Education

College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Frida Ottosson Joins Cognism as VP of US Sales

Boston-based Frida Ottosson has joined Cognism as VP of US Sales. Frida will lead Cognism’s 35-strong US sales team. Click to see the press release.

Richard Fye Appointed as CHRO of Cognism

Richard Fye, former People Leader at Datadog, joins Cognism as its new Chief Human Resources Officer (CHRO). Click to read the press release.

How to Stop Getting Ghosted by Prospects: 6 Proven Tactics

What can you do when a good prospect turns into a ghost? Find out how to bring your closed-lost deals back to life with Cognism's guide to ghosting!

What is Lead Conversion Rate and How Do You Calculate It?

Learn what lead conversion rate is and how to calculate it. Read Cognism's comprehensive guide, including definitions and the conversion rate formula.

13 RevOps Questions - Answered!

Read our Q&A with Antoine Cornet, Cognism’s Head of Revenue Operations. Want to know how to implement a successful RevOps strategy? Click here!

Sales Enablement and Marketing: 5 Ways to Support Your Reps

Don’t be fooled by the name! Sales enablement is as much a marketing initiative as it is a sales one. Click to find out how marketing should support reps.

Email Prospecting: 4 Templates That Drive Sales

We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.

B2B Sales Cold Calling Script: Prospect Into B2B Companies

Presenting the cold calling script that Cognism's SDRs use to prospect into B2B companies and book meetings with clients. Click to see the script!

B2B Prospecting Cadence: Book Meetings With Leads in 30 Days

Cognism's SDRs use a 30-day sales cadence to engage and convert B2B leads. Click to view our record-breaking cadence, including top tips and templates.