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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Objection Handling for 2024: Steps, Tips and Script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
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10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
View all Cold Calling

Sales

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15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
account-based marketing tactics
10 Account-Based Marketing Tactics for Better Sales in 2024
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
Toucan Case Study
Toucan Saved 40% Simplifying Their Tech Stack With Cognism
Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion
Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.
Illuminating the Dark Funnel of B2B Marketing
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
Demand generation tools recommended by pros-02
20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
View all Demand Generation

Lead Generation

Resource card-How to Find Someone’s Email on LinkedIn for B2B Business_Resource card copy (1)
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
16 Important Lead Generation KPIs and Metrics
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Go
Author Blog Page - Images_Joe Barron

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise
  • Sales and cold calling
  • Marketing and demand generation
  • Data, software and AI
  • Business and RevOps
  • B2B news and trends
Education
  • College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
  • University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Posts by Joe Barron

 
Building a Sales Pipeline With Cognism Interactive
A UK-based creative agency used Cognism Interactive to find and engage with prospects worth £200-500k in revenue. Click to see our case study.
Speeding Up Outbound With Cognism
An American career development solution worked with Cognism to speed up their outbound process and book more meetings. Click to see the case study.
Increasing Recruitment Brand Awareness With Cognism
The Global President of RoboRecruiter explains how Cognism helped his business to generate leads and boost their brand. Click to see our case study.
Introducing Cognism's Guide to RevOps
RevOps is a big new trend in B2B, but it’s more than just a name. It delivers huge benefits if done right. Master the art of RevOps with Cognism's guide.
Cognism and Ringover Team Up for Substantial Gains
Cognism and Ringover Group have announced an exciting new partnership that will offer their customers even more value. Click to see the press release.
Cognism Makes Latka 250 Fastest Growing SaaS Company List
Cognism has been recognised as one of the fastest-growing global SaaS companies by bestselling author and podcast host Nathan Latka.
Cognism Enhances Its B2B Data Offering by Acquiring Ricochet
Cognism has acquired Ricochet, the outbound sales Chrome Extension. Click to view the press release, with quotes from CEOs James Isilay and Paul Smith OBE.
Fulfilling Business Goals in Partnership With Cognism
A growth marketing consultancy partnered with Cognism to help their clients supercharge their lead gen and hit business goals. Click to see our case study.
5 Reasons for Using B2B Marketing Data
No fluff, no waffle, learn why it pays to use B2B data-driven marketing. Discover the value that B2B marketing data can bring to your organization.

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