Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

Featured this month

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

Outbound prospecting cold calling_Resource card

Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

Cold calling vs warm calling SEO page_Resource card

What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

View all Cold Calling

Sales

13 Buying Signals & How Strong They Are [Guide]

Here are 13 buying signals and their indication of a prospect’s intent to buy. Read the guide to learn more about signals and how to track them.

UpCloud Increases Opportunities by 100% With Cognism

Discover how UpCloud, a top cloud service provider, uses Cognism’s quality data to build valuable prospect lists and increase its opportunities by 100%.

Sales Pipeline Blueprint: How to Build a Pipeline From Scratch

Learn how to build a sales pipeline from scratch. Discover essential stages, best practices, and expert tips for creating a quality pipeline.

View all Sales

Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

View all Demand Generation

Lead Generation

How to Generate Sales Leads for Your Business

How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

View all Lead Generation

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise

Sales and cold calling
Marketing and demand generation
Data, software and AI
Business and RevOps
B2B news and trends

Education

College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

How Passfort Found Its Ideal Customers With Cognism

Find out how Cognism's Salesforce app or Sales Acceleration CRM delivered success to a UK-based customer onboarding provider. Read more!

Lead Generation for Recruitment [5 Winning Strategies]

We've published a lead generation guide aimed at B2B recruiters. Unlock the leads at your recruitment agency with 5 winning tactics. Click for more.

Cognism Raises $12m to Expand Across Europe

Cognism has raised $12M in funding with AXA Venture Partners, the venture capital fund that invests in high-growth technology companies. Click for more.

Engaging With Thousands of Global IT Leads With Cognism

Dennis Publishing is an award-winning UK media group. Find out how they used Cognism to find and engage with IT leads across the UK, USA and Europe.

How Inside Sales Staff Saved Prospecting Time With Cognism

Inside Sales Staff is the USA's leading inside sales recruiting agency. Find out how they used Cognism to save prospecting time and grow their revenue.

How Hornetsecurity Engaged With 100k Prospects With Cognism

Presenting a new case study from one of Cognism's valued customers - Hornetsecurity, the leading email cloud security service. Click to find out more.

Peter Daffern Joins Cognism as a Non-executive Director

Cognism, the globally compliant prospecting solution leader, announces that Peter Daffern, former President of NetSuite, joins as a non-executive director.

How Project36 partnered with Cognism to improve their B2B data and find senior-level prospects

We are pleased to launch a new case study from one of our valued partners - Project36, the global B2B marketing agency. Click to find out more.

2020 B2B Data Compliance Guide

B2B organisations need to stay on top of data compliance laws, or they risk substantial penalties. Cognism’s Compliance Officer shares her insight.