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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Ultimate Guide to Cold Calling in the UK
The Ultimate Guide to Cold Calling in the UK
What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.
Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
How To Find Someone’s Phone Number [7 Ways]
How To Find Someone’s Phone Number [7 Ways]
Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Sales

What Is Data Quality? Common Issues, Strategies & Best Tools
What Is Data Quality? Common Issues, Strategies & Best Tools
What is data quality, and how can B2B teams improve it? Read on to learn the best data quality strategies, common issues, and best tools.
What Is Cross-Functional Collaboration? Tips and Examples
What Is Cross-Functional Collaboration? Tips and Examples
Unlock your team's potential with cross-functional collaboration! This blog explains its importance and provides actionable tips from Cognism's CMO.
The Ultimate Guide to Cold Calling in the UK
The Ultimate Guide to Cold Calling in the UK
What do you need to do to be a successful sales rep cold calling in the UK? Click to get some expert tips from a senior SDR who's already nailing it.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

SaaS Demand Generation for Turbocharged Growth
SaaS Demand Generation: Building a B2B Revenue Machine
Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!
How to Build a Winning Content Strategy for Your Brand
How to Build a Winning Content Strategy for Your Brand
Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.
The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

Lead Generation

Free Leads: 12 Easy Ways To Get Them For Sales
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!
B2B Lead Generation Tools
B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Joe Barron

Joe Barron

Senior Content Manager


Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise
  • Sales and cold calling
  • Marketing and demand generation
  • Data, software and AI
  • Business and RevOps
  • B2B news and trends
Education
  • College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
  • University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Posts by Joe Barron

 

Find Out How to Launch the Ultimate ABM Campaign
Cognism’s Complete ABM Playbook is available to download now! Learn how to launch the ultimate ABM campaign with our comprehensive guide.
How to Use Content to Close Deals: 5 Top Tips
We interviewed Tom Bangay, Director of Content at Juro. He gave us his top five content marketing tips for speeding up the sales cycle and closing deals.
Cognism Adds 20M Direct Dials for Europe and North America
Cognism, the GDPR-compliant B2B sales and marketing acceleration platform, has introduced 20 million direct dials for Europe and North America.
How Launch Academy Grew Their Business With Cognism's Data
A new case study from one of Cognism's valued customers - Launch Academy, Canada’s leading tech incubator. Click to find out how Cognism helped them grow.
B2B Data Cheat Sheet: a Simple Guide to B2B Data
Do you know what B2B data is, where it comes from and what you can do with it? Let Cognism explain it all with our simple beginner’s guide to B2B data.
Cognism Makes Leap into ISO 27001 Accreditation
End-to-end sales acceleration platform Cognism has made a commitment to its rapid growth and data security by securing ISO 27001 accreditation.
How Newable Built a GDPR-compliant Database With Cognism
We are pleased to launch a new case study from one of our valued customers - Newable, the diversified financial services company. Click for more.
Learn how to handle objections on your B2B cold calls
Cognism has launched our latest whitepaper. Learn how to handle objections on your B2B cold calls with our Cold Calling Objection Handling Playbook!
6 Steps for Getting Started With ABM
Many organisations are reaping big rewards from account-based marketing (ABM). Here’s how you can join them. Click to view our ABM blog.

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