News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

Featured this month

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

15 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Sales

Cold Calling Scripts: Hub of the Best Templates for 2025

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Cold Calling Scripts: Hub of the Best Templates for 2025

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

View all Cold Calling

Sales

10 Revenue Growth Strategies to Increase Sales

Discover the 10 most effective revenue growth strategies! From improving customer relations to optimising your pricing model, this guide covers it all.

12 of the Best Sales Tactics to Close More Deals in 2025

Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!

Sales Automation Software: 24 Top Tools for 2025

What are sales automation tools & how can they help simplify how your team sells? Click to read our guide & see the best automation software of the year.

View all Sales

Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

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What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

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Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

View all Lead Generation

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise

Sales and cold calling
Marketing and demand generation
Data, software and AI
Business and RevOps
B2B news and trends

Education

College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

27 Sales Podcasts You Need to Add to Your Playlist in 2025

Looking for the best B2B sales podcasts of 2025? We've curated a list that everyone in sales needs to subscribe to. Click to see all 27!

The Ultimate Guide to Revenue Marketing

Learn how revenue marketing can transform your business growth! Explore our ultimate guide filled with actionable insights, the best tools, and more.

Enterprise Tech Stacks: The Ultimate Guide

Unlock business growth with the right enterprise tech stack. Our comprehensive guide covers tools, technologies, and strategies for maximum efficiency.

The 11 Best AI Sales Tools Every B2B Team Must Use

Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

The Ultimate Guide to C-Suite Marketing: Tips and Examples

Read Cognism's ultimate guide to C-suite marketing! It includes strategies, best practices and examples of effective marketing campaigns.

6 Rules for Shortening the Sales Cycle

Justin Stephenson, Partner at Sandler Training, explains exactly how sales teams can shorten the sales cycle - by following 6 simple rules.

25+ B2B Sales KPIs Your Business Needs to Track

If you’re working in a scaling B2B sales team, you’ll need to track KPIs (Key Performance Indicators). See our list of the top B2B sales KPIs.

10 Reasons Why CRM is the Key to Unlocking Business Growth

Workbooks CEO and CRM expert John Cheney gave us his 10 reasons why CRM is the key to unlocking growth in B2B. Click to read his insights.