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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of the Cold Calling Report.
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Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
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What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
View all Cold Calling

Sales

What is Account Based Marketing (ABM)? 2024 Strategic Guide
What is Account Based Marketing (ABM)? 2025 Strategic Guide
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
CAO email list providers
9 Chief Accounting Officer (CAO) Email List Providers [Compared]
Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.
CSO email list providers
The Best CSO Email List On-Demand [2025]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
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20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
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What is Demand Marketing? Definition, Tips and FAQs
Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.
View all Demand Generation

Lead Generation

generate-leads
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
15+ Best B2B Leads Database Providers to Try in 2024
15+ Best B2B Leads Database Providers to Try in 2025
In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.
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How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Joe Barron

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise
  • Sales and cold calling
  • Marketing and demand generation
  • Data, software and AI
  • Business and RevOps
  • B2B news and trends
Education
  • College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
  • University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

Posts by Joe Barron

 
14 Best B2B Sales Prospecting Tools and Software for 2025
Discover this year's top B2B sales prospecting tools. Our thorough guide includes benefits, key features and pricing to help you make an informed choice.
AI for Sales Prospecting: The Ultimate Guide
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
AI for B2B Lead Generation: The Ultimate Guide
Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!
The Ultimate Guide to Contact Data Cleansing
Ensure your database is reliable with our guide to contact data cleansing. Discover the techniques and tools needed for accurate, up-to-date information.
The 16 Best AI Marketing Tools Every B2B Team Must Use
What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.
The 11 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales tools to boost your B2B team’s efficiency? Explore our curated list of must-have tools to elevate your sales game.
11 Human Resources (HR) Email List and Database Providers
Looking to build accurate HR email lists in the US, Europe and APAC? Here are the best tools to buy Human Resources Managers’ email addresses.
11 B2B Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Compare the best B2B data enrichment software!
Free Leads: 12 Easy Ways To Get Them For Sales
Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

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