Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!

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Sales

How to Successfully Run GTM Strategies in France

Marketing

12 B2B Marketing Trends and Predictions for 2025

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

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20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Sales

25 Best Sales Enablement Tools for Revenue Teams in 2025

Discover 25 top-rated sales enablement platforms for 2025. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.

Cognism Drives SQLs for an Environmental Services Company

How an environmental services company uses Cognism to drive SQLs, identify and reach contacts quicker and conduct GDPR-compliant prospecting.

What is Sales Acceleration? Strategies for Rapid Growth

Boost your business’s growth with Cognism’s top sales acceleration strategies. Discover practical tips for enhancing your process and driving success.

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Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!

Content Strategies for Expansion: Creating Regional Content

Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!

How to Successfully Run GTM Strategies in France

Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.

View all Demand Generation

Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

Lead Generation Companies & Services [+How to Choose]

13 Lead Generation Companies & Services [+Selection Guide]

Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.

What Are Targeted Leads? 10 Strategies and Steps for 2024

What Are Targeted Leads? 10 Strategies and Steps for 2025

What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

View all Lead Generation

Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise

Sales and cold calling
Marketing and demand generation
Data, software and AI
Business and RevOps
B2B news and trends

Education

College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

The Ultimate Guide to Discovery Calls: Tips and Best Practices

Click for a step-by-step guide to an impactful discovery call! Featuring 8 top tips, best practices, questions to ask and things to avoid.

How to Identify and Solve B2B Customer Pain Points

Pain points! Every B2B customer has them. Here's a list of the most common - plus Cognism's tips for solving them. Click to see our guide.

The 16 Best AI Marketing Tools Every B2B Team Must Use

What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.

How AI Can Speed Up Your Sales Workflow? 8 Ways To Use It

Discover how AI can enhance your sales workflow! This guide outlines eight ways to streamline processes, boost productivity and close deals faster.

7 Surefire Ways to Improve Your Marketing Campaigns

Discover 7 powerful strategies on how to improve your marketing campaign. Boost engagement and increase conversions with our actionable tips.

How to Improve Sales Data Quality for Better Decision-making

Quality sales data is crucial for making effective decisions. This guide will help you enhance your sales data quality and drive better business outcomes.

How to Build a SaaS Sales Funnel in 9 Steps

The first step towards mastering SaaS sales is designing and understanding your SaaS sales funnel. Here are nine easy steps to do it.

21 Sales Qualification Questions to Identify Quality Leads

Learn the best sales qualification questions to improve your B2B sales process and effectively qualify leads. Click to see our list.