News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

Featured this month

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

15 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Sales

Cold Calling Scripts: Hub of the Best Templates for 2025

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Cold Calling Scripts: Hub of the Best Templates for 2025

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Sales

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9 Top Market Intelligence Tools For GTM Teams + Use Cases

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

How Cognism Helps demandDrive Generate 200 Meetings a Week

Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.

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Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

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What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

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Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

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Joe Barron

Senior Content Manager

Joe Barron is Cognism’s Senior Content Manager. He joined the company in 2018 as its sole content writer. Since that time, he has written over 100 top-ranking blogs, video scripts and eBooks, and edited scores more.

Today, Joe manages Cognism’s SEO team, which to date has generated $360k in traffic value and over $1M in revenue for the business.

If you would like to collaborate with Joe on Cognism’s content, please contact him on LinkedIn.

Expertise

Sales and cold calling
Marketing and demand generation
Data, software and AI
Business and RevOps
B2B news and trends

Education

College of Media and Publishing, Copywriting Course, 2017-18, Grade: ABC Awards Level 4 Diploma (Distinction)
University of East Anglia, Bachelor of Arts (B.A.), English Literature, 2003-06, Grade: 2:1

The Ultimate Guide to Delivering an Effective Sales Pitch

Discover how to create a perfect sales pitch! Our guide includes top tips, best practices, real-life examples and advice from sales coach Aaron Ross.

Frida Ottosson Joins Cognism as VP of US Sales

Boston-based Frida Ottosson has joined Cognism as VP of US Sales. Frida will lead Cognism’s 35-strong US sales team. Click to see the press release.

Richard Fye Appointed as CHRO of Cognism

Richard Fye, former People Leader at Datadog, joins Cognism as its new Chief Human Resources Officer (CHRO). Click to read the press release.

How to Stop Getting Ghosted by Prospects: 6 Proven Tactics

What can you do when a good prospect turns into a ghost? Find out how to bring your closed-lost deals back to life with Cognism's guide to ghosting!

What is Lead Conversion Rate and How Do You Calculate It?

Learn what lead conversion rate is and how to calculate it. Read Cognism's comprehensive guide, including definitions and the conversion rate formula.

13 RevOps Questions - Answered!

Read our Q&A with Antoine Cornet, Cognism’s Head of Revenue Operations. Want to know how to implement a successful RevOps strategy? Click here!

Sales Enablement and Marketing: 5 Ways to Support Your Reps

Don’t be fooled by the name! Sales enablement is as much a marketing initiative as it is a sales one. Click to find out how marketing should support reps.

Email Prospecting: 4 Templates That Drive Sales

We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.

B2B Sales Cold Calling Script: Prospect Into B2B Companies

Presenting the cold calling script that Cognism's SDRs use to prospect into B2B companies and book meetings with clients. Click to see the script!