Sales

How to Create an Effective Sales Incentive Plan

The behaviours you incentivise are the behaviours you get. So how do you build an effective sales incentive plan for your team? Read here!

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Sales

All You Need to Know to Succeed as an SDR in France

Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Sales

How to Successfully Run GTM Strategies in France

Cold Calling

Direct Dials: How to Find Direct Phone Numbers for Sales?

Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR, Ivana that's the trick & she's sharing her tips in this article!

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Sales

Direct Dials: How to Find Direct Phone Numbers for Sales?

Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

9 [Compared] Data Providers For The UK - Accurate Data

Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.

11 Proven Strategies to Increase B2B Sales in 2025

Looking to boost your B2B sales? Explore 11 proven strategies that will elevate your sales game and help you achieve remarkable results!

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Demand Generation

Resource card for B2B marketing podcasts

The Top B2B Marketing Podcasts for 2025

Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.

What is Drip Email Marketing_Resource card

What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

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Lead Generation

Free Leads: 12 Easy Ways To Get Them For Sales

Looking for free leads online? We've found 12 places where you can find quality business leads for free. Click to start building your database today!

B2B Lead Generation Software: 30 Best Paid and Free Tools

Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

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Monika Kisielewska

SEO & Content Manager

I joined Cognism’s marketing team in 2022, and since then, I’ve been creating in-depth product reviews and easy-to-understand educational guides for SaaS and B2B companies at different growth stages.

I check facts and follow trends in the sales intelligence industry (read: I spend time on LinkedIn for “research purposes”). I gather information about prospecting and lead generation tools and strategies, making sure my content is packed with actionable advice. I also enjoy collaborating with the sales and product teams to engage the B2B audience.

Before working for Cognism, I wrote about innovative solutions in e-commerce that help SMBs take their business to new heights. I have mentions from publications like PCmag or The Fintech Times.

Outside work, I take my dog for daily walks and catch up on my favourite podcasts.

I’d love to connect with like-minded marketers, so hit me up on LinkedIn!

Expertise

Sales intelligence
Sales prospecting
SaaS marketing
B2B lead generation

Education

University of Sheffield, MA in Translation Studies
University of Warsaw, MA in Latin American Studies
University of Bialystok, BA in English Philology

10 Company Research Tools To Identify Target Accounts

Don't waste another minute searching online for the best company research tools - this post has gathered them all! Click to see the 10 best solutions.

13 Lead Generation Strategies & Tactics That Work

Learn how to generate leads with top sales lead generation strategies and actionable techniques. Find out new trends to fill your pipeline with leads.

How to Generate Sales Leads for Your Business?

Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!

Find CEOs’ Phone Numbers in Your Target Accounts [Guide]

Call CEOs legally and efficiently with Cognism's phone-verified mobile numbers. It's the best way to source CEO phone numbers in the US, UK and Europe.

13 Best Lead Generation Strategies for Financial Advisors

From sales intelligence to intent data, discover the best lead generation strategies for financial advisors and planners to get more quality leads in 2023.

Lead Generation Data: Where to Get It From?

Get the best contact and intent lead generation data to identify hot leads and contact them by phone and email.

Demand Generation vs Lead Generation: The Main Difference

Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.

The 5 Things You Need to Do on Every Sales Call

Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.

What Is A Lead Generation Specialist: How to Use Their Expertise?

Learn all about lead generation specialist job descriptions and skills to efficiently use your lead expert's time and give your business a revenue boost.