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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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Cold Calling Scripts: Hub of the Best Templates for 2025
Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.
25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
View all Cold Calling

Sales

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The Best B2B Email List Providers for 2025
What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.
demandDrive Case Study
How Cognism Helps demandDrive Generate 200 Meetings a Week
Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.
RevOps vs. Sales Ops: What’s the Difference?
RevOps vs. Sales Ops: What’s the Difference?
Confused about RevOps and Sales Ops? This guide breaks down the key differences, roles, and how they can work together to achieve business success.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
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What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
12 Best Demand Generation Metrics to Track in 2024
12 Best Demand Generation Metrics to Track in 2025
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
View all Demand Generation

Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Author Blog Page - Images_Monika Kisielewska

Monika Kisielewska

SEO & Content Manager

I joined Cognism’s marketing team in 2022, and since then, I’ve been creating in-depth product reviews and easy-to-understand educational guides for SaaS and B2B companies at different growth stages. 

I check facts and follow trends in the sales intelligence industry (read: I spend time on LinkedIn for “research purposes”). I gather information about prospecting and lead generation tools and strategies, making sure my content is packed with actionable advice. I also enjoy collaborating with the sales and product teams to engage the B2B audience. 

Before working for Cognism, I wrote about innovative solutions in e-commerce that help SMBs take their business to new heights. I have mentions from publications like PCmag or The Fintech Times.

Outside work, I take my dog for daily walks and catch up on my favourite podcasts.

I’d love to connect with like-minded marketers, so hit me up on LinkedIn!

Expertise
  • Sales intelligence
  • Sales prospecting
  • SaaS marketing
  • B2B lead generation
Education
  • University of Sheffield, MA in Translation Studies
  • University of Warsaw, MA in Latin American Studies
  • University of Bialystok, BA in English Philology

Posts by Monika Kisielewska

 
9 Human Resources (HR) Email List and Database Providers
Looking to build accurate HR email list in the US, Europe and APAC? Here are the best tools to buy Human Resources Managers’ email addresses.
How Much Does Lead Generation Cost? [+How to Optimise It]
Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.
What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]
Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.
7 CFO Email List Providers in the US and Europe [2025]
Looking to build accurate CFO email lists in the US, Europe and APAC? Here are the best tools to find financial leaders' email addresses quickly.
10 Company Research Tools To Identify Target Accounts
Don't waste another minute searching online for the best company research tools - this post has gathered them all! Click to see the 10 best solutions.
10 Lead Generation Companies & Services [+How to Choose]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
13 Lead Generation Strategies & Tactics That Work
Learn how to generate leads with top sales lead generation strategies and actionable techniques. Find out new trends to fill your pipeline with leads.
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
Find CEOs’ Phone Numbers in Your Target Accounts [Guide]
Call CEOs legally and efficiently with Cognism's phone-verified mobile numbers. It's the best way to source CEO phone numbers in the US, UK and Europe.

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