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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Objection Handling for 2024: Steps, Tips and Script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
10 of the Best Voicemail Scripts for Cold Calling in 2022_Card
10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
View all Cold Calling

Sales

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15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
account-based marketing tactics
10 Account-Based Marketing Tactics for Better Sales in 2024
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
Toucan Case Study
Toucan Saved 40% Simplifying Their Tech Stack With Cognism
Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion
Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.
Illuminating the Dark Funnel of B2B Marketing
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
Demand generation tools recommended by pros-02
20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
View all Demand Generation

Lead Generation

Resource card-How to Find Someone’s Email on LinkedIn for B2B Business_Resource card copy (1)
How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
16 Important Lead Generation KPIs and Metrics
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

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Author Blog Page - Images_Monika Kisielewska

Monika Kisielewska

SEO & Content Manager

I joined Cognism’s marketing team in 2022, and since then, I’ve been creating in-depth product reviews and easy-to-understand educational guides for SaaS and B2B companies at different growth stages. 

I check facts and follow trends in the sales intelligence industry (read: I spend time on LinkedIn for “research purposes”). I gather information about prospecting and lead generation tools and strategies, making sure my content is packed with actionable advice. I also enjoy collaborating with the sales and product teams to engage the B2B audience. 

Before working for Cognism, I wrote about innovative solutions in e-commerce that help SMBs take their business to new heights. I have mentions from publications like PCmag or The Fintech Times.

Outside work, I take my dog for daily walks and catch up on my favourite podcasts.

I’d love to connect with like-minded marketers, so hit me up on LinkedIn!

Expertise
  • Sales intelligence
  • Sales prospecting
  • SaaS marketing
  • B2B lead generation
Education
  • University of Sheffield, MA in Translation Studies
  • University of Warsaw, MA in Latin American Studies
  • University of Bialystok, BA in English Philology

Posts by Monika Kisielewska

 
What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]
Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.
7 CFO Email List Providers in the US and Europe [2024]
Looking to build accurate CFO email lists in the US, Europe and APAC? Here are the best tools to find financial leaders' email addresses quickly.
10 Company Research Tools To Identify Target Accounts
Don't waste another minute searching online for the best company research tools - this post has gathered them all! Click to see the 10 best solutions.
10 Lead Generation Companies & Services [+How to Choose]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
13 Lead Generation Strategies & Tactics That Work
Learn how to generate leads with top sales lead generation strategies and actionable techniques. Find out new trends to fill your pipeline with leads.
10 Ways to Generate Logistics Sales Leads [2024]
From cold calling to intent data, discover how to generate sales logistics and transportation leads in 2024.
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
Find CEOs’ Phone Numbers in Your Target Accounts [Guide]
Call CEOs legally and efficiently with Cognism's phone-verified mobile numbers. It's the best way to source CEO phone numbers in the US, UK and Europe.
13 Best Lead Generation Strategies for Financial Advisors
From sales intelligence to intent data, discover the best lead generation strategies for financial advisors and planners to get more quality leads in 2023.

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