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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

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Marketing

How to Expand Your US Business in the UK: 11 Best Strategies

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

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Sales

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

Revenue Operations

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Cold Calling

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

Sales Call Prep: 6 Things to Do Before Every Cold Call

6 Tips to Win at Sales Call Planning

Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!

The Ultimate Guide to Discovery Calls: 8 Tips and Best Practices

The Ultimate Guide to Discovery Calls: Tips and Best Practices

Click for a step-by-step guide to an impactful discovery call! Featuring 8 top tips, best practices, questions to ask and things to avoid.

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Sales

7 [Compared] Data Providers For The UK - Accurate Data

Cognism is the leading B2B data provider in the UK offering GDPR-compliant emails and phone numbers. Check out what companies compete with Cognism.

A Sales Follow Up Guide That Increases Your Conversions

Close more deals and build stronger relationships with our sales follow-up guide! Contains actionable techniques and perfect timing tips.

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SDR Manager: A Week in the Life

Step into a week in the life of an SDR Manager. Click to read how Cognism’s own sales leaders manage their team and time in this informative article.

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Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy

How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.

B2B Influencers: How to Work With Them to Build a Media Machine

B2B Influencers: How to Find and Work With Them

You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

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How Can Marketing Help Sales? (Without Taking Orders)

B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?

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Lead Generation

15 Lead Enrichment Tools: List of the Best for 2024

Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!

15+ Best B2B Leads Database Providers to Try in 2024

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

11 B2B Data Enrichment Tools [+How to Choose]

With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!

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Are You Finding B2B Marketing Boring?

Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

A Smooth Introduction to B2B Outbound Sales

We spoke to Sean Wallace, Flowingly CRO, to find out how our B2B prospecting solution helped them to explore new revenue streams. Click the link for more.

Exceeding Targets From Home: a Guide to Remote Sales Management (2022)

The landscape of sales is changing, and you need to change with it! Cognism's whitepaper will help you become a better remote manager. Click to download.

6 Types of Customer Data You Need to Collect

We outline the 6 customer data types that B2B marketers should be collecting. Plus, we’ve designed a useful infographic. Click the link to see it!

Supercharging Market Research With Cognism's B2B Data

Find out how Cognism's all-in-one prospecting solution and B2B lead generation delivered success to Fuller Research Group. Click to read their case study!

What is TAM and how to calculate it

Your Total Addressable Market, or TAM, is the total number of relevant people in your market. Click to see Cognism's guide to calculating it.