News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

Featured this month

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

15 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Sales

Cold Calling Scripts: Hub of the Best Templates for 2025

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Cold Calling Scripts: Hub of the Best Templates for 2025

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Sales

RevOps vs. Sales Ops: What’s the Difference?

Confused about RevOps and Sales Ops? This guide breaks down the key differences, roles, and how they can work together to achieve business success.

PerformanSe Obtained Contacts They Wouldn’t Otherwise Have

Find out how PerformanSe, a specialist in soft skills and assessment sciences, uses Cognism to detect new opportunities and obtain targeted contacts.

10 Revenue Growth Strategies to Increase Sales

Discover the 10 most effective revenue growth strategies! From improving customer relations to optimising your pricing model, this guide covers it all.

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Demand Generation

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What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

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What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

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Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

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Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

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Becca Cope Thompson

Demand Generation Content Executive

A demand generation content executive based in London, focused on creating valuable resources and content in the SaaS space. I’m always looking to spot any key trends and I always try to keep the audience front of mind when creating campaigns or content to engage with our audience and create value.

I enjoy creating actionable guides, working with subject matter experts, and showcasing real life examples and practical strategies.

Expertise

Revenue Operations and increasing alignment across all GTM teams
Data hygiene and governance
Driving GTM strategies through data and data-driven decision-making
Improving efficiency and scaling GTM strategies

Education

University of Bristol: BA History

How to Expand Your Business Into France: 9 Best Strategies

When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.

How to Expand Your US Business into DACH: 9 Best Strategies

When adapting your US GTM playbook to the DACH region, you must consider the cultural and regulatory differences. Check out Cognism’s expansion strategy.

How to Create A Sales Territory Plan [Guide + Examples]

Here’s how to create a sales territory plan using real-life insights from three revenue leaders at Cognism. Learn more about how we expanded into Europe.

How to Expand Your US Business in the UK: 11 Best Strategies

When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Data-driven strategies replace guesswork with facts. This is critical when optimising your GTM motion and revenue growth. Click to find out how!

Revenue Enablement Guide: Strategy & Example

Revenue enablement can help optimize your GTM strategies. But what is it, and how do you build a revenue enablement strategy? Check it out here.

What Is Data Hygiene and Why Is It Important?

Data hygiene updates and strengthens the accuracy of your data. This reduces errors and enhances GTM strategies and customer experiences. Check out how.

What is Lead Routing and How Does It Drive Revenue Growth?

Lead routing ensures that leads get assigned to the right representatives. This improves your speed to lead, conversion rates and revenue. Check out how.

How Data and Revenue Operations Can Empower Sales Teams

Sales teams can leverage revenue operations to enhance efficiency, improve strategies and drive revenue growth. Read this article to find out more!