Cognism is a lead intelligence platform trusted by 3,000+ companies that include enterprises, like Drift, Seismic, and LeadForensics. It provides lead intelligence data across different industries, including SaaS, logistics and manufacturing, or finance.
You can access Cognism's lead intelligence through a suite of products.
1. Cognism Prospector
Prospector is a web application that provides intelligence about B2B leads around the world. It's a great choice for companies that use leading CRM and engagement tools like Salesforce, HubSpot, Outreach, etc., because of its advanced integrations.
Marketing teams can use the platform the generate lead lists on-demand before pushing to marketing automation systems. This assists your teams in improving their prospecting strategies.
Sales reps can filter Prospector's global company and lead database to find records with high-quality contact data (including email and phone-verified mobile numbers) to start a conversation straight away.
Key features:
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Generates account and lead lists that match your ICP criteria.
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The lists include CCPA and GDPR-compliant contact data.
- Global coverage.
- 87% accurate phone-verified mobile numbers.
- On-demand mobile verification service.
- Access to intent data, sales event triggers, and technographics.
- Flawless integrations with CRM and sales engagement tools through SSO or username.
Use case:
Slalom uses Cognism to update CRM data which increases reps' productivity and increases the value of opportunities.
2. Cognism Enrich
Cognism Enrich cleans existing CRM records and enriches new leads that enter your systems. You can tap into our global lead database to fix issues with territory planning, routing and lead scoring caused by bad data.
This inbound lead intelligence tool helps teams improve speed to lead by 1.7 times and revive existing target lists for new marketing campaigns.
Key features:
- Instant CRM data enrichment.
- Scheduled enrichment jobs.
- CSV list enrichment.
- Integrations with Salesforce, Hubspot, Pipedrive, and Microsoft Dynamics, Outreach, and SalesLoft.
Use case:
Drift used ZoomInfo and LeadIQ across their global sales teams but struggled to find actionable lead intelligence. They tested a list of 5,000 MQLs in several databases, and Cognism defeated all the providers.
3. Cognism browser extension
Cognism browser extension is SDRs' favourite tool. It helps reps discover and target multiple decision-makers to win more and better deals.
SDR use it to export contacts from LinkedIn and push contacts into the user’s CRM from the Sales Navigator. It's velocity enables Drift's sales team to prospect on LinkedIn 5X faster after switching from ZoomInfo.
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Key features:
- Enrich LinkedIn profiles and Sales Navigator prospect lists.
- No need to leave Outreach and Salesforce to enrich records (just open the extension and see if we have additional lead intelligence to export).
- View key account and lead information on corporate websites without leaving the browser.
- Multithread deals (tap into the prospect’s coworkers to find other stakeholders).
- Integrate popular CRMs and sales engagement tools: prospect into your owned accounts and cut manual work when exporting new data.
Use case:
Beatriz Bastos, BDR at Promon, was sold by the Cognism extension and it's high-quality, compliant EMEA lead data. She uses the extension every day to access lead intelligence at the click of a button.
It saves her 10h of work per week and delivers results: 33% of meetings booked in Southern Europe and 15% in South America.
4. Bombora
Bombora is lead intelligence software for sales, marketing and customer success teams. It provides buying intent signals to identify accounts in your ICP that demonstrate real intent to buy.
Cognism embeds Bombora's intent data so that you can find key decision-makers in the accounts showing intent and enrich their records with emails and cell phone numbers.
This unique combination allows for targeted prospecting and efficient lead generation.
Key features:
- Bombora collects intent signals from a co-op of 5,000 B2B websites.
- 70% of data is exclusive to the platform.
- Data is collected on an opt-in basis.
- 12,000+ intent topics.
- It considers the historical baseline or typical content consumption when calculating the intent score.
Use case:
Metrikus, a PropTech company, uses lead intelligence solutions to inform its ABM strategy and create targeted, matched audiences on LinkedIn.
5. Clearbit
Clearbit is a B2B sales lead intelligence and activation platform. It’s best known for dynamically enriching data in customer forms and providing insights about user engagement.
It reveals companies behind anonymous website visits and triggers actions like sales alerts. HubSpot signed a deal to acquire Clearbit in 2023.
Key features:
- Dynamic form shortening.
- Buying intent by deanonymising web visitors.
- 100+ firmographic, demographic, and technographic attributes.
Use case:
You can use Clearbit’s lead intelligence solution to autofill data in form fields when Clearbit finds data to lower friction and decrease churn. You can also simplify forms by hiding fields while collecting the necessary lead data.
6. Metadata
Metadata is a lead intelligence provider used by B2B marketers to launch paid campaigns across Facebook, LinkedIn, and display. It focuses on audience targeting, campaign automation, and experimentation.
Key features:
- Audience targeting.
- Campaign automation.
- Web personalisation.
- Lead enrichment.
Use case:
Cognism demand gen marketers use Metadata.io to develop and diversify audiences for paid campaigns. The tool is crucial to get LinkedIn-like level targeting on Facebook because of Facebook's limited native capabilities. It has allowed us to reach our target audience at a fraction of the cost of LinkedIn ads.
7. 6sense
6sense is an account engagement platform that identifies the best accounts, contacts, and time to reach out. Since acquiring Slintel in 2021, it's expanded its offering to include B2B lead intelligence solution. It tracks website visitors and identifies prospects based on proprietary AI that turns B2B data into buying signals.
Key features:
- Deanonymisation tech, including smart form fill.
- Technographics, including AI-powered confidence scores and predictions.
- Weekly market alerts based on 60 attributes across 15M companies.
Use case:
You can use this tool's predictive analytics to improve the quality of the accounts passed to sales. 6sense's intelligence identifies certain leads as high intent. As a result, outbound sales teams work through shorter lead lists and improve efficiency.
What is lead intelligence?
Lead intelligence software is a range of tech solutions that provide data and insights about leads. That information allows sales and marketing to attract, qualify, and nurture sales leads.
Tips for choosing the right lead intelligence software
- Core functionality: identify the problem you want to solve and list the features needed to address it.
- Pricing: determine the software's primary user(s) to calculate its cost (i.e., based on the number of licenses). Consider the tools adoption time and ease of use.
- Integrations: evaluate your existing tech stack (CRM, automation tools, etc.) and look for the best integrations.
- Usability: assess how the software fits into your organization’s workflows and what customization options are available.
- Data hygene: ensure the software offers accurate and actionable lead intelligence to get the most value for planning and forecasting.
- Customer support: ensure you can rely on expert support to increase software’s adoption and implementation.
