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Sales

How to Create an Effective Sales Incentive Plan

The behaviours you incentivise are the behaviours you get. So how do you build an effective sales incentive plan for your team? Read here!

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Marketing

12 Account Based Marketing Metrics for Increased Conversions

Sales

All You Need to Know to Succeed as an SDR in France

Sales

Creating Winning GTM Strategies for the UK Market

Does EU Compliance Give You the Heebie-Jeebies?

Demand Generation

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Cold Calling

What is Cold Calling? Biggest Challenges Solved + Resources

Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!

All You Need to Know to Succeed as an SDR in France

Moving your SDR team into France? Or you're a new rep working in France? Here's your playbook for successful prospecting in France.

How to Be a Successful SDR in DACH

Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

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Sales

Inbound vs outbound marketing_Resource card

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

Email Funnel: Strategy, Examples and Template

Discover how to align your email funnel with your customer journey for faster conversions. This guide covers the definition & strategy with examples!

What is Lead Nurturing? 10 Actionable Tips for Success

Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!

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Demand Generation

What is Drip Email Marketing_Resource card

What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

How to Create an Email Marketing Campaign + 12 Examples

Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

Does EU Marketing Compliance Give You the Heebie-Jeebies?

Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!

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Lead Generation

Inbound vs Outbound Marketing: How Are They Different?

Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

Buy Business Leads: 17+ Ultimate Places to Try in 2024

Buy Business Leads: 17+ Ultimate Places to Try in 2025

Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

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