It’s been a while since we last spoke, so it’s understandable if you’ve got some questions about where we’re taking the Cognism experience. We’ve been making massive shifts to our product strategy here at Cognism over the last two quarters, and this is just the beginning of what’s to come.
So, buckle up because it’s going to be a wild ride. In the meantime, enjoy reliving our best bits from the past six months below.
Scroll for the product and data milestones we reached in the second and third quarters of 2024 👇🏻
Data projects for Q4, 2025 and beyond
Heading into the new year, we’re committed to improving the accuracy of our demographic and firmographic data to provide our customers with whole, and consistently reliable contact and company profiles. In doing so, we’re investing in multiple areas of our data.
Here’s a preview of what to expect.
Demographic
Fresher data for target contacts
Our focus:
We’re enhancing the timeliness of job title data for professionals in UK, Germany, and France-based companies.
By implementing more frequent update processes, we’re aligning our new product and data strategy to deliver the most current information.
What’s in it for you:
Access to up-to-date demographic data on high-priority contacts. This improvement cascades into other areas, notably boosting email quality and overall data reliability.
Increased mobile coverage and quality for EU contacts
Our focus:
We’re expanding our network of mobile data providers and implementing robust verification processes for European contacts.
This initiative supports our new strategy and will lead to a significant increase in high-quality ‘Diamond’ contacts across Europe, starting this quarter and continuing into the next year.
What’s in it for you:
Maintain a competitive edge with superior mobile coverage and data quality, particularly beneficial for clients targeting the European market.
Person cleanup (UK/FR/DE)
Our focus:
We’re conducting a comprehensive review of contact-company associations in the UK, France, and Germany.
This process will involve removing misattributed records, identifying and flagging incomplete or fraudulent profiles, and refining our contact de-duplication system.
What’s in it for you:
Access to a refined, more accurate set of contact records for company profiles in our key European markets, enhancing the overall quality of your prospecting efforts.
Firmographic
Entity cleanup (UK/FR/DE)
Our focus:
We’re prioritising the enhancement of firmographic data quality in European markets, starting with the UK and expanding to France and Germany.
A key component of this initiative is our entity cleanup task, which aims to streamline our company database by eliminating duplicates, removing non-company entities, and consolidating subsidiary information.
What’s in it for you:
Enjoy a more streamlined search experience with access to a refined set of legitimate company profiles.
Benefit from improved data consistency with a single, comprehensive company entry per domain in these markets.
Improving core firmographic data for public companies
Our focus:
While our primary focus this quarter is on European markets, we’re extending our data quality improvements to public companies across both US and European markets.
By leveraging our new data partner, Finnhub.io, we’ll refresh all core firmographic data, including company descriptions, locations, industries, revenue figures, and employee headcounts.
What’s in it for you:
Gain access to high-quality, comprehensive firmographic data for public companies in the US and Europe, enhancing your ability to target and engage with these organisations effectively.
Improving core firmographic data for private companies
Our focus:
Over the next quarter, we’re dedicated to enhancing the quality of core firmographic data for private companies in the UK, Germany, and France.
Utilising our innovative AI-powered tool, Orion, alongside new data vendors, we aim to significantly improve key firmographic fields for companies with 50+ full-time employees in these markets.
What’s in it for you:
Benefit from enriched core firmographic data (including descriptions, locations, industries, revenue, and headcount) for private companies with 50+ employees in the UK, France, and Germany.
This enhancement will provide you with more accurate and comprehensive insights into your target markets.
Platform updates
Now, cue the star of the show - the platform updates. Jump into the product features we’ve delivered in the last three months that maximise the efficiency of our customers’ everyday actions, and turn them into meaningful workflows.
Jump in below 👇🏻
Web App
AI Search
The AI Search Feature introduces natural language search capabilities into Prospector’s search bar, allowing customers to search for the data they need more easily and intuitively.
Benefits:
- Time-efficiency: Helps to find the information you need quickly.
- User-friendly: Offers a more intuitive way for new users to familiarise themselves with the platform.
- Multilingual: Supports multiple languages.
- Voice prompts support: Speeds up the search process by enabling voice searches
A little more on this later…
List Indicator
Within Prospector, users can now see how many lists a contact has been added to and which lists they are a part of.
This helps users easily see if a contact has been previously actioned or not and greatly improves efficiency when identifying ideal contacts.
Integrations & Settings
Bullhorn
- Bullhorn is the market leader in applicant tracking systems for recruitment companies. We spent just over two months beta-testing our integration to ensure it was as smooth as could be and released our integration to the market in Q2.
- Customers with Bullhorn can integrate and export directly from Cognism (as long as they have the leads and opportunities add-on or are on Bullhorn’s Enterprise package), removing the need for manual exports and streamlining their operations.
- The Bullhorn integration, like our other integrations, enables businesses to continue their workflows with ease and keep data flowing between platforms so it’s exactly where you need it, when you need it.
Take a look at how our integration is set up... 👇🏻
...Or how you can action our data, and export directly!
Re-designed Users & Teams:
Customers have been enjoying an enhanced user experience, a more organised page structure, clearer next steps, and much more! The main benefits include:
- The introduction of sorting and filtering within tables, allowing users to exclude inactive users, for example.
- The separation of the Users and Teams tabs for better visibility and management.
- Clear visibility into pending invites, including the expired ones.
User Experience Tweaks
Some under-the-hood improvements have led to big wins in terms of everyday user experience, such as:
- Updated Login Page: We’ve revamped the UI to make it more visually appealing and user-friendly, with effective label changes for a smoother login process
- Sorting and Filtering in Pending Invites Modal: You can now easily organise and find specific invites based on their status, saving time and reducing hassle
- Improvements to Internal App for Support Team: Streamlined processes will enable our Support team to assist you more effectively and efficiently
- Additional Minor Updates: Various tweaks to enhance overall functionality and usability of the platform
Browser Extension
Intent Surge Locations
This new functionality allows you to identify which office location (country) has shown the strongest interest in an Intent topic, enabling you to prospect more effectively by locations demonstrating genuine interest.
AI Search, for 74% faster prospecting power
Our AI Search Bar has found its home in our Prospector. AI Search enables customers to reach their ideal target account or contact up to 3x faster than the average manual search.
With efficiency at the forefront, users can identify and build target lists of their choosing with intuitive text-to-command or voice-powered search. Did I mention that we also support multilingual input?
Entering new markets, industries, or regions using search terms you’re familiar with enables you to reach a solidified TAM faster than ever and start making contact with those ideal decision-makers.
Take AI Search for a test drive 👇🏻
Discover the Cognism experience for yourself
There’s a lot to digest up there 👆🏻
We have a lot planned for 2025… with some rather exciting updates ahead for our product offering and customer experience.
So, you know what to do, skip to fuss-free pipeline and best-in-class customer service before the year ends! It might just set your 2025 up for success…👇🏻
…With a staggering increase in pipeline, just like these guys…
“When looking at the 3 months prior with ZoomInfo and in the same period of 3 months, the same team of 16 were averaging 7.6 opportunities each, totalling 121 opportunities.”
“That’s a 33% increase in pipeline within 3 months.”
Amanda Newman, SDR Manager at UserEvidence
Deliver consistently higher connect rates just like this…
“In terms of phone connection rates, we also saw a big increase where, previously, the volume of outbound calls was connecting around 1% with the right person.”
“Now, with Cognism, that connection rate has jumped to 5%. Cognism really helped activate our outbound motion.”
Siddhartha Jain, Head of Marketing Strategy and Operations at Darwinbox
Or, save your sales team crucial time using a provider that actually delivers, like this…
“We’ve definitely seen results improve since we switched from Lusha to Cognism.”
“I save maybe 30 minutes to an hour a day, but more than anything, I spend more time on the platform compared to Lusha because I know I’m more likely to get results from it.”
Jack Hooper, SDR at Lockton UK
