The call for quality data is on the rise, and as a result, reliable B2B data providers are in hot demand. But how do you know which data vendor is the best for your business?
This guide explores the top B2B data vendors and key considerations for selecting your best provider.
Let’s get started 👇
1. Cognism
Cognism is the best data provider for quality, up-to-date and global B2B data. It’s especially good for teams looking to expand into European markets and should be your top choice if you want GDPR and CCPA compliance and rely on dialling prospects.
Why?
Because Cognism checks more DNC lists than other data suppliers—thirteen, to be exact—and its Diamond Data® ensures you connect with more key decision-makers faster.
Unlike most competitors, Cognism offers packages with unrestricted views and individual and page-level exporting (up to 25 records at a time). The goal is to help reps overcome the scarcity mindset and shift their focus to having better conversations.
What customers say:
“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers”
Top features:
- Phone-verified cell phone numbers to help you connect with 87% of your list.
- Exclusive on-demand verified cell phone and email data set Diamond Data®.
- Unrestricted access to person and company-level data*.
- Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Intent data by Bombora.
- International coverage: EMEA, NAM, APAC.
- Easy platform setup.
- Integrations with CRMs and sales engagement tools.
- Focus on quality GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
- Fast and friendly support team.
Pricing:
- Packages suitable for individual prospecting with unrestricted views and individual and page-level exporting (up to 25 records at a time)* are available in all packages.
- Custom packages with add-on credits for teams with operational workflows which need bulk-list building and exporting.
- No extra charge for access to global and regional data — NAM, EMEA, and APAC are included in all packages.
- Manually verified cell phone numbers (Diamond Data®) and intent data powered by Bombora as add-ons.
Click the button below to book a call, or check out Cognism’s pricing page.
2. Kaspr
Kaspr is a plug-and-play sales prospecting tool that offers instant access to fresh and verified B2B contact data. This includes Unlimited emails*, phone numbers, and the relevant data you need to convert leads into long-lasting partnerships.
You can use this database vendor for individual LinkedIn prospecting and contact enrichment. The Chrome extension is fantastic for revealing a prospect’s contact details as soon as you access their profile.
What’s more, the user-friendly interface and effective integrations streamline the process of gathering quality leads.
Top features:
- Free version.
- Contact enrichment from a LinkedIn people search, group or event.
- Seamless experience across the Chrome Extension and web app.
- Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
- Data is checked and verified against 150 sources.
- 120M+ European contacts.
- Data coverage spans the US, Europe and APAC.
- GPDR and CCPA aligned.
- Lead organisation using lists and notes.
- Team analytics.
- Request data with a waitlist.
Pricing:
Kaspr provides a free plan for all new users. The paid plan’s starting price is $49 per user per month. Sign up without a credit card here.
3. Clearbit (Breeze Intelligence)
Now Breeze Intelligence by HubSpot, Clearbit is a marketing-first data supplier. It’s best suited for marketing and operations teams looking to enhance existing data and automate workflows.
This firmographic data vendor does not scrub against DNC lists in Europe and the US; some users mention a lack of customisation.
Top features:
- Form shortening
- Buying intent signals.
- Lead scoring.
- Tailored outreach.
Pricing:
Clearbit pricing is based on credit packs of 100, 1,000 and 10,000. Packs range from $30 to $700 a month.
4. Adapt.io
Adapt.io is a B2B database vendor that allows you to find the most important information about your prospects, and personalise your B2B outreach campaigns.
This tool does not include intent data, and its GDPR compliance status is unclear. Moreover, some users find it takes time to learn, and the contact data is limited.
Top features:
- Email finder.
- LinkedIn Chrome extension.
- Lead scoring and routing.
Pricing:
Adapt.io plans include credit-based packages: Free, Starter and Basic. You can request a Custom plan based on your needs on the website.
5. Ampliz
Ampliz is a US-based data provider that’s CCPA and GDPR aligned. It offers companies targeting the healthcare sector and APAC market data to fuel sales pipelines. You can also find job titles and industry insights.
Top features:
- Extensive database of healthcare leads.
- Funding, tech stack, automation stack signals.
- Chrome extension.
Pricing:
You must request a demo on the website to learn more about pricing.
6. Datanyze
With Datanyze, you can find information on a prospect when searching LinkedIn. You can get their basic information, email address, and phone number.
This data seller offers limited contact information compared to more advanced services and no advanced firmographic information.
Top features:
- Email addresses and direct dials.
- Prospect segmentation features.
- Google Chrome extension.
Pricing:
The platform structures its pricing based on credit limits, which can be inconvenient for many sales teams with high lead volume. The free plan offers ten credits monthly; paid plans start at $21 monthly with 960 credits a year.
7. Demandbase
Demandbase is a business data vendor that helps teams acquire contact information and enrich current databases for successful account-based marketing campaigns using AI.
One con with this solution is that it can become expensive as features like B2B data and personalisation must be added at an extra cost.
Top features:
- Integration with popular CRM systems.
- Intent data.
- Account identification.
Pricing:
For detailed pricing information, you must contact Demandbase.
8. ZoomInfo
ZoomInfo is one of many data providers in the USA. Its algorithms gather data from millions of sources in real-time. You can access a suite of business intelligence tools that include detailed company profile insights, including revenue, technology usage, number of employees, and more.
Like many email providers on our list, ZoomInfo pricing is credit-based, and while ZoomInfo has expanded its database into Europe, its global data and certain features come at an extra cost.
What’s more, while it’s a trusted data vendor, some users complain about the freshness of the collected data.
Top features:
- Sales automation.
- Web form optimisation.
- Digital advertising.
- Buyer intent.
- Website visitor tracking.
Pricing:
You must reach out for a custom ZoomInfo pricing quote. You can choose different tiers for sales, marketing, and recruitment.
When looking at the different data service providers, data accuracy is everything! Cognism is the best choice when looking for quality B2B data.
Just ask Drift:
“Cognism defeated ZoomInfo by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers. Our decision to move from ZoomInfo to Cognism was an easy one.”
9. 6sense
6sense is not a contact data vendor, but rather an account-based orchestration platform that helps businesses identify, prioritise, and engage with prospects in real-time. Thanks to AI and predictive analytics, it generates insights into buyer intent and behaviour.
Top features:
- Advanced lead scoring.
- Real-time activity tracking.
- Predictive AI in the highest package.
Pricing:
6Sense’s Revenue AI™ for Sales offers Free, Team, Growth and Enterprise packages. You’ll need to book a demo to discuss pricing with a sales rep.
10. Lead411
Lead411 is a USA data vendor that provides company, employee, and buyer intent data as well as features for sales and marketing. It helps sales reps get general prospect information and research in-market prospects actively looking for a solution online.
When considering this data vendor, keep in mind that you’ll need credits to unlock contact data. Users also mention limited EU, APAC, and LATAM data.
Top features:
- Buyer intent data.
- CRM Enhancer.
- Lead scoring.
- Multi-channel campaigns.
Pricing:
Lead411 offers monthly and annual plans. Depending on the duration, you can choose between Basic, Pro, and Unlimited. Up-to-date pricing is available on its website.
11. Seamless.AI
Seamless.AI is a data-as-a-service vendor that uses AI to crawl the web and discover lead generation data.
When it comes to datasets, Seamless is predominantly US-focused. The Seamless.AI Terms of Use state that it cannot represent that the services are appropriate for locations outside the United States.
What’s more, this database provider collects customer-submitted data to improve its database.
Top features:
- Buyer intent data.
- CRM Enhancer.
- Lead scoring.
- Multi-channel campaigns.
Pricing:
Seamless.AI pricing packages include Free, Pro, and Enterprise. The pricing is based on credits and the required number of user seats.
12. Uplead
Uplead is a B2B database provider that filters contacts by job title, location, company size, and industry. It collects data by analysing public domains and supplementing it with data from third-party vendors. However, only one user can log in on lower pricing tiers.
Top features:
- Data enrichment.
- Technographics.
- Intent data.
- Chrome Extension.
Pricing:
UpLead provides monthly single-user pricing tiers, including Essential and Plus, and a multi-user annual package called Professional.
Precise pricing information for UpLead can be requested directly from the website.
13. RocketReach
RocketReach is a B2B data supplier that lets salespeople access real-time personal and professional emails, phone numbers, and social media profiles. Integrations and the type of data you get are based on the package you choose to use, and the tool does not offer a phone-verification service.
Top features:
- Advanced search.
- Bulk lookups.
- Browser extension.
Pricing:
RocketReach Plans start at $53 / month with only 125 lookups per user. Direct dials can be added for an additional price.
Request up-to-date pricing information from RocketReach.
14. LeadIQ
LeadIQ is a B2B data provider that collects information from public and private sources (social media platforms, job boards, SERPs). It integrates with all major CRM platforms like Salesforce but may not be suitable for heavy diallers, as every LeadIQ plan limits the number of mobile numbers.
While its integrations are good, it requires its users to ensure GDPR compliance with any data they control.
Top features:
- Sales trigger tracking.
- AI writer tool.
- Outreach sequence sync.
- CRM enrichment.
Pricing:
LeadIQ offers Free, Essential, Pro, and Enterprise packages. Some features are available as add-ons for annual plans and/or multiple users.
15. Apollo.io
Apollo.io is one of the big data vendors with automation capabilities for scaling outreach. It helps teams uncover leads quickly and efficiently.
Apollo uses a dual credit system that charges users once per mobile and once per email, which may make it costly for dial-heavy users. Plus, according to Apollo’s T&Cs, the company can use customer-submitted data to supplement its database.
Furthermore, if compliance is key for you, be aware that Apollo.io had two data breaches in 2018 and 2021.
Top features:
- Sequence automation.
- Buying intent and intent filters.
- Data enrichment.
- Sales call transcriber, analyser, and insight extractor.
Pricing:
Apollo.io charges per user per month, and you need credits to access data. You can choose between Free, Basic, Professional, and Organization packages.
You’ll find accurate Apollo.io pricing information on the website.
16. LinkedIn Sales Nav
LinkedIn Sales Navigator is one of the top data companies for prospecting. You can use it to build prospect lists on LinkedIn, and it has one of the largest professional databases for recruiters and SDRs.
While users can only access some features on Advanced and Advanced Plus plans, they can narrow their search based on industry, location, company size, job title, etc.
However, while you can research and send InMails to prospects and companies in your target market, Sale Nav is not a data provider.
You can use a B2B data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.
Just like Moonhub:
“We use the Cognism Extension in tandem with LinkedIn Sales Navigator. We build the lists in Sales Nav, generate the contact details in the Cognism Extension and sync these to Salesloft sequences. Then the data is routed to HubSpot via the integration. I love the Cognism Extension because I don’t have to spend hours trudging through LinkedIn looking for email addresses. The information is accessible in one click.”
Top features:
- Advanced lead search.
- InMail messaging.
- Real-time sales updates.
- Notes and tags synced with CRM.
Pricing:
You must contact the Sales Nav sales department or sign up for a free trial to get pricing.
B2B data provider FAQ
The more up-to-date and accurate data you use in your B2B sales and marketing activities, the more likely you’ll achieve success.
The reason is simple – with current, accurate business data, your sales team won’t waste time speaking to the wrong people. It also makes it much easier for marketers to craft messages that speak to your prospect’s pain points.
But what is the meaning of the term data vendor? Let’s explore 👇
What is a B2B data provider?
A B2B data provider is a company that sells data to other businesses. They gather information from different sources and organise it into useful datasets.
This data can include company details, contacts, industry-specific information, and more. B2B data vendors help identify potential customers and target industries and provide insights on market trends.
Vendors must follow data privacy regulations, and businesses should also comply with relevant laws.
Why data vendors matter
Investing in the right data vendor can transform your B2B operations. By enabling targeted outreach, improving personalisation, and ensuring compliance, these tools pave the way for stronger connections and higher conversion rates.
With options like Cognism, Kaspr, and ZoomInfo leading the charge, businesses have never been better equipped to navigate the complexities of modern sales and marketing.
Why use a B2B data vendor?
There are at least five reasons to use B2B data suppliers:
1. High-quality data
B2B data providers use advanced machine learning and AI algorithms to source contact information around the web and update it regularly.
2. Time and cost savings
Vendors handle data collection and maintenance, saving resources for business growth.
3. Expanded reach and targeting
Comprehensive datasets enable effective customer segmentation and tailored marketing campaigns.
4. Competitive advantage
Data-driven insights help you stay ahead, identify opportunities, and make strategic decisions.
5. Data compliance and privacy
Trusted data vendors ensure legal and ethical data acquisition and protection.
How to choose a B2B data vendor?
Choosing a B2B data vendor requires careful consideration of your business needs. Here are some factors to consider when selecting a B2B database vendor:
Data quality
Assess the vendor’s data collection methods, sources, and verification processes. Look for vendors that provide accurate, up-to-date, and reliable data.
Data coverage
Evaluate the breadth and depth of the vendor’s data coverage. Consider whether they offer the specific data types, industries, regions, or demographics that align with your target market.
Customisation options
Determine if the vendor offers customisation options to tailor sales data to your requirements. This includes selecting specific data fields, filters, or segmentation options.
Data compliance
Ensure that the business data vendor adheres to relevant data protection regulations and privacy standards. Verify that they have proper data usage and consent protocols in place.
Data refresh frequency
Inquire about how frequently the vendor updates their data. Fresh and timely data is crucial for accurate targeting.
Integration options
Consider whether you can easily integrate your vendor’s data into your existing systems or workflows. This includes compatibility with your CRM (Customer Relationship Management) software, marketing automation tools, or other data management platforms.
Reputation and customer reviews
Research the vendor’s reputation in the industry and look for customer reviews or testimonials. This can provide insights into the vendor’s reliability, customer service, and overall satisfaction level.
Different vendors may excel in different areas or specialise in specific industries. That’s why you must evaluate multiple vendors, compare their offerings, and consider how well they align with your needs before deciding.
Get the lowdown on how to choose your B2B data provider with Emily Liu, Cognism’s Senior Video Marketer! Press ▶️ to watch her tutorial.
How to maximise the value of B2B data vendors
To get the most from your data vendor partnership:
Regularly update your CRM
Keep your CRM updated with fresh data to maintain engagement and accuracy.
Segment your audience
Use the data to create targeted segments for personalised campaigns.
Monitor compliance
Ensure your campaigns adhere to GDPR, CCPA, and other regulations.
Evaluate vendor performance
Regularly assess the quality of data and its impact on your campaigns.
Which B2B data provider is the best?
Determining the best B2B data vendor depends on your business needs and preferences. Make sure you consider Cognism in your research. Here’s why:
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
Click 👇 to get a data sample today!
