7 Best RevOps Tools for 2025

Revenue operations teams wear a lot of hats - maybe even more than today’s average marketer.

It’s not uncommon for them to handle data management, build out automations, provide data-driven insights, and find ways to improve marketing, sales, and customer success.

To cover all that ground, they need the right tech stack to power and streamline their RevOps processes.

Without further ado, here are the best revenue operations tools for 2025 👇

1. Cognism 

One of your jobs as a RevOps professional is implementing data-driven processes across your revenue teams. 

To do that, you need high-quality data.

Enter Cognism, a B2B contact database that provides RevOps teams with accurate, compliant B2B data, including:

• Notified B2B emails.
• Phone-verified mobile numbers.
• Buyer intent data powered by Bombora.
• Job titles.
• Technographics.
• Company details.
• And more!

With Cognism, you can easily calculate TAM, plan territories, and enrich your database with fresh data for more precise lead segmentation, scoring, and routing.

Perhaps that’s why, in an interview, Chief Revenue Officer Natalie Furness cited Cognism as one of the six RevOps tools she can’t live without. 

To see how Cognism can fit into your marketing and sales operations, take this interactive tour of the platform 👇

Cognism features 

• B2B data enrichment (instant and scheduled).
• Contact and company information.
• Exclusive on-demand verified mobile number and email data set Diamond Data®.
• Intent data.
• International coverage (EMEA, NAM, APAC).
• Unrestricted data access (subject to fair use policy).
• Integrations with HubSpot, Salesforce, Salesloft, Outreach, and more.
• Lead list building (via AI Search and filters).
• GDPR compliant data.

Cognism pricing 

• Reach out for a custom quote.
• Unrestricted data access on personal and account levels.
• Sign up for a free trial of 25 targeted B2B leads.

2. Clari 

Designed to improve your sales and marketing teams, Clari is a revenue intelligence software that combines RevOps, sales engagement, and artificial intelligence.

Its most notable feature is its ability to auto-capture data on your customer interactions, from sales conversations to email sequences. It then automatically analyses that data and identifies ways to improve your sales performance. 

Clari also provides a range of features for revenue operations professionals, including sales forecasting, advanced analytics on sales deals, and pipeline visibility.

In summary, Clari helps sales leaders make more informed decisions, whether it’s how to best open a cold call or how to avoid an impending sales slump in the third quarter.   

Key features 

• Data auto-capture.
• Conversation intelligence.
• Sales engagement.
• Automated workflows.
• Deal inspection.
• Revenue forecasting.
• AI-powered real-time insights.

Pricing 

• Reach out for a custom quote.

3. HubSpot Operations Hub

HubSpot Operations Hub is HubSpot’s unified platform for RevOps professionals.

It helps you sync and clean customer data, integrate your various apps, and build custom reports from one central CRM platform.

Those with programming skills can also leverage its Programmable Automation feature, which allows you to build custom, tailored automations for your business processes using Python or Javascript. 

Its Data Quality Automation feature automatically handles repetitive tasks like catching and fixing data errors and formatting issues. 

Key features

• Data quality command centre.
• Programmable custom automations.
• Data curation for reports.
• Data modelling.
• Custom reporting.
• Team management and permissions control.
• Snowflake data share.

Pricing

• Free: $0/month (part of HubSpot’s free all-in-one CRM).
• Starter: $20/month per seat.
• Professional: $800/month (1 seat included).
• Enterprise: $2,000/month (1 seat included).

4. Gong

Gong is an AI-enhanced revenue intelligence platform that collects conversation data and turns it into actionable insights. It helps you understand the entire customer lifecycle and find opportunities to drive revenue growth.

The tool is also uniquely well-suited to improve sales rep performance.

Designed to spot patterns, Gong’s AI can spot patterns in sales conversations and identify the best practices that create successful customer experiences.

For example:

It might inform a RevOps manager that cold calls where reps speak 60% of the time are the most likely to result in a booked meeting. Feedback like this enables you to create more data-driven sales strategies.

Some other common use cases for RevOps include deal forecasting, data-driven sales coaching, and market trend prediction.

And don’t sleep on its ability to help reps self-study their craft.

You can create a library of call recordings highlighting how you want your team to handle different sales situations. Reps can study these recordings and emulate top performers. 

Key features

• Conversation intelligence.
• Accurate revenue forecasting.
• Deal inspection.
• Call recording.
• Market insights.
• AI sales coaching.
• Sales engagement.

Pricing

• Reach out for a custom quote.
• Licences priced per user.
• Free integration with your current tech stack.

5. Dock

Dock is a customer onboarding platform that helps RevOps improve their sales and customer success operations.

With Dock, you can create and launch branded, digital sales rooms where sellers can collaborate with customers in one centralised online location. 

In these deal rooms, reps can keep attachments, action plans, and signable order forms in one place. This way, both them and the buyer have all pertinent deal information at their fingertips.

Reps can also control what the potential customer sees, revealing pricing details, product reviews, and other information as the customer moves through the sales pipeline.

Key features 

• Digital sales rooms.
• Sales room template library.
• Content management.
• Sales order forms.
• Customer onboarding.
• Client portal.
• Client collaboration tools.

Pricing

• Free: Includes five workspaces.
• Starter: $49 per person per month.
• Growth: $59 per per per month (+ $250 monthly platform fee).
• Enterprise: Contact for a custom quote.

6. Default

RevOps professionals love Default for automating inbound lead routing, scoring, and scheduling.

In the platform, you can set up routing rules to ensure all leads arrive at the right sales rep. These rules can revolve around lead location, lead score, and account/contact ownership. 

The scheduling features make it easy for leads to schedule times with your reps and vice versa. You can, for instance, add scheduling to your web forms. Reps can send scheduling links to leads, who can click to see rep availability and schedule a sales meeting in seconds.

Overall, Default is ideal for setting up inbound lead routing systems that cut response times and enable reps to focus on revenue-related activities.

Key features 

• Lead routing.
• Automated scheduling.
• Lead scoring.
• Inbound workflow builder.
• Lead capture forms.
• CRM data sync.

Pricing

• Inbound: $665 per month (5 seats included).
• Studio: Reach out for a quote (includes more automations).
• Scale: Reach out for a quote (10 seats included).

7. Asana 

RevOps teams are often project-focused. A routine task might be:

“Let’s implement this new inbound lead routing system. Alright, next, let’s find a new sales analytics tool.” 

Asana, a project management platform, is great for managing tasks and processes.

RevOps managers can break large, daunting initiatives into smaller tasks, assign these tasks to the right team members, and track progress. 

The platform also includes collaboration features, such as Task Notes, that help your team work together, brainstorm, and share critical information.

Key features 

• Project Kanban boards and lists.
• Task management.
• Collaboration tools.
• Reporting.
• Various project/task views (calendar, inbox, etc.).
• Integrations with Google Drive, Microsoft Teams, Salesforce, and more.

Pricing

• Personal: Free forever.
• Starter: $10.99 per user per month.
• Advanced: $24.99 per user per month.
• Enterprise: Contact sales for pricing.
• Enterprise +: Contact sales for pricing (for companies with strict compliance needs).

RevOps tools FAQs

What are RevOps tools?

RevOps tools are software solutions designed to help RevOps teams streamline their work, make data-driven decisions, and align their business’s revenue generation processes. 

The category of RevOps tools is vast.

It includes anything from a project management tool like Asana to comprehensive revenue operations solutions like Clari. As long as the tool assists in revenue operations, it’s a RevOps tool. 

For example:

Cognism is technically a sales intelligence platform. However, it also provides RevOps teams with B2B data, enabling them to improve sales and marketing campaigns.

Therefore, Cognism is both a sales intelligence platform and a RevOps tool. 

Below are some other common types of RevOps tools:

• CRM (Customer Relationship Management) systems.
• Sales engagement platforms.
• Revenue intelligence tools.
• CPQ (Configure, Price, Quote) software.
• Marketing automation platforms.
• Customer success solutions.
• Project management tools.
• Data analysis and modelling software.

How do RevOps tools improve alignment between sales, marketing, and customer success?

RevOps tools can improve alignment and collaboration between your revenue-generating teams in a variety of ways:

• Data integration and visibility: These tools create a unified customer information database that all revenue teams can access. They can also help you track the entire customer journey and make it so teams can see each other’s customer interactions. 
• Cross-departmental process automations: These tools can automate hand-offs between teams. For example, an onboarding workflow is triggered when a customer signs a contract.
• Resource optimisation: Revenue intelligence platforms help teams identify the most successful sales activities, along with opportunities for cross-selling and upselling.
• Communication and collaboration: These tools create shared workspaces for teams to collaborate on deals - for example, Dock’s digital sales rooms. RevOps automation tools can also standardise how teams share intel and update each other on deals. 

What should I look for in a RevOps platform?

Before making a shortlist of revenue operations platforms, identify the specific RevOps problem you’re trying to solve.

That’s the starting point of any worthwhile technology evaluation.

Then, find a solution that fixes it for a price that works within your budget. 

Suppose your issue is that you can’t optimise your sales process because you have no data about customer interactions. In that case, the answer is a conversational intelligence platform like Gong or Clari.

If, on the other hand, your marketing and sales activities are failing due to inaccurate or incomplete B2B contact data, then you need a B2B database and data enrichment tool like Cognism.

When you start with a problem in mind, you’re less likely to get distracted in your shopping or purchase a tool with basic features that your team barely uses. 

After you’ve decided on your key issue, there are some general factors to consider when picking a RevOps tool: 

• Technical capabilities: Does the tool integrate with your RevOps tech stack? What are the customisation options? Is there API availability and mobile accessibility? 
• Implementation: What is the onboarding process? Does the vendor provide training? How much time and skill will it take to implement the software?
• Support: What is the size of the user community? How can you reach tech support? When are they available? 
• Scalability: Can you easily add users and functionality? How many languages does it support? How does it handle large datasets?
• Data management: Can you easily import and export data? Are there data storage limits? Does the vendor offer data security features? 

What’s the difference between RevOps and traditional sales tools?

RevOps tools typically cover the entire revenue cycle and provide end-to-end visibility into the customer journey. Traditional sales tools focus on supporting sales-stage tasks and provide limited (if any!) visibility into pre- and post-sale activities.

RevOps software is also designed for sales, marketing, and customer success teams, not just sales professionals.

Since one of RevOps’ top goals is to improve coordination between these teams, RevOps platforms often come with features that help these teams collaborate - like a shared workspace or automated cross-departmental alerts when an ideal customer hits a certain touchpoint. 

How do RevOps tools integrate with existing tech stacks? 

Many RevOps tools offer native integrations for easily connecting with other popular sales, marketing, and customer success platforms.

This allows for real-time data synchronisation across your tech stack - aka no more manual data entry!

For example, Cognism connects seamlessly with CRMs and sales engagement platforms like HubSpot, Salesforce, Pipedrive, Salesloft, and Outreach. 

In just two clicks, you can export Cognism’s account and contact data to these critical tools.

What is the best RevOps tool?

Good question. 

To find the answer, it helps to ask, “What’s the biggest problem holding back revenue-generating teams these days?” 

One of the most common issues is poor-quality data.

Why? 

Because bad contact and account data leads to missed opportunities, poor decision-making, and inefficient sales and marketing processes. These all result in revenue and time loss.

The solution? 

Cognism and its high-quality B2B database. 

Use it to build targeted lead lists, find mobile numbers and email addresses, and fill out your CRM records for more accurate reporting.

Try a free demo to learn more about how Cognism can help you beat your business goals! 👇