A Comparison of the Top 27 Sales Intelligence Tools for 2025

Don’t let your reps miss quota because of bad data and low-quality prospecting lists. 

Equip them with the right sales intelligence tools to prospect confidently and increase revenue month on month. 

Take the first tool on this list, for example. Since implementing Cognism, UserEvidence has increased its cold-calling pipeline by 33%.

Want the same results for your team? 

Check out our list of the best 27 sales intelligence software for 2025. 👇

1. Cognism

Cognism is the best sales intelligence software available. It enables you to reach out to your ideal clients through phone-verified mobile numbers, direct dials, and business emails. 

Powered by AI, Sales Companion gives sales teams personalised access to in-depth account data and ensures fresh outreach with next-best profile suggestions. Fuelled by Cognism's high-quality contact data, which includes five firmographic signals, it drives healthy pipelines in target markets.​

Check it out.👇

Why do companies choose Cognism’s sales intelligence data?

• Sales Companion for personalised access to in-depth account data to ensure fresh and fast outreach.
• Phone-verified cell phone numbers to help you connect with 87% of your list.
• Exclusive on-demand verified cell phone and email data set Diamond Data®.
• Unrestricted access to person and company-level data*.
• Instant and scheduled CRM enrichment and on-demand CSV enrichment.
• Intent data by Bombora.
• International coverage: EMEA, NAM, APAC.
• Easy platform setup.
• Integrations with CRMs and sales engagement tools.
• Focus on quality GDPR and CCPA-compliant data.
• Database checked and cleaned against global DNC lists.
• Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
• Fast and friendly support team.

How much is it?

Cognism offers two packages: Grow and Elevate (Includes Signals). All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics, and integrations to leading CRM and engagement tools. Diamonds on Demand and intent data powered by Bombora as add-ons.

There’s no extra charge for access to global and regional data — NAM, EMEA, and APAC are included in all packages. 

For more information on Cognism packages, check out the pricing page or skip ahead and sample our data with 25 free leads 👇

2. Kaspr

Kaspr is a sales intelligence tool with a nifty Chrome Extension that helps users generate leads and manage their sales pipeline on LinkedIn. Originating in France, Kaspr has an extensive database in Europe. It’s great if you’re looking to expand business into the EU.

You can enrich data with Kaspr using various methods. The Chrome Extension allows you to enrich your CRMs (like HubSpot, Salesforce, and Zoho) while you browse for prospects on LinkedIn. There are also bulk CSV upload and enrichment workflows for direct dials and email addresses.

Top features:

• Free version.
• Contact enrichment from a LinkedIn people search, group or event.
• Seamless experience across the Chrome Extension and web app.
• Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
• Data is checked and verified against 150 sources.
• 120M+ European contacts.
• Data coverage spans the US, Europe and APAC.
• GPDR and CCPA aligned.
• Lead organisation using lists and notes.
• Team analytics.
• Request data with a waitlist.

Pricing:

Kaspr provides a free plan for all new users. The paid plan’s starting price is $49 per user per month.

3. LinkedIn Sales Navigator

Sales intelligence tool LinkedIn Sales Navigator provides advanced search and filtering options for LinkedIn outreach. The tool allows users to narrow their search based on industry, location, company size, job title, and other criteria. 

Since the tool doesn’t include contact data, you can use a data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.

It’s important to note that some features are only available on the Advanced and Advanced Plus plans. These include CRM integration, CRM sync, and usage reporting. 

Top features:

• Advanced lead search.
• InMail messaging.
• Real-time sales updates.
• Notes and tags synced with CRM.

Pricing:

For LinkedIn Sales Navigator subscription pricing, you’ll need to reach out to their sales department or sign up for a free trial.  

You might also be interested in the difference between Sales Nav and LinkedIn Premium. 

4. Datanyze

Datanyze is a sales data intelligence platform that provides prospect contact information so you can reach them more effectively. 

In addition, it offers a range of tools, including lead generation, enrichment, and analytics, to help businesses optimise their sales and marketing strategies.

Unlike other tools on this list, Datanyze is credit-based, which means you’ll have to buy more credits when the number allocated to your plan runs out. Datanyze credits allow you to reveal contact information when prospecting on LinkedIn. 

Top features:

• Technographic data.
• Enriched data.
• Chrome extension.

Pricing:

To get an accurate pricing estimate, you should contact Datanyze directly. 

5. Breeze Intelligence (Clearbit)

Now Breeze Intelligence by HubSpot, Clearbit is a data intelligence tool in the marketing intelligence space. This tool is particularly advantageous for marketing and operations teams aiming to enrich their current data and automate various workflows.

The new tool uses AI to conduct company research, prepare for sales calls, develop sales pipelines, and summarise CRM records, ultimately enhancing the efficiency of marketing and sales processes.

Top features:

• Form shortening.
• Buying intent signals.
• Lead scoring.
• Tailored outreach.

Pricing:

Inquire about a quote by visiting the official website and submitting a form.

6. DiscoverOrg

DiscoverOrg is a sales intelligence solution that provides B2B contact and account information. 

This tool offers accurate and actionable data on companies, decision-makers, and industry insights to support B2B sales efforts. However, it doesn’t offer phone verification or a research on-demand service, and its GDPR compliance status is unclear. 

Top features:

• B2B contact data.
• Org charts.
• Intent data.

Pricing:

The information on the sales intelligence data pricing is not available online. Instead, you must request a quote by submitting the form through the DiscoverOrg website.

7. Crystal

Crystal is a personality assessment and communication tool that provides insights into communicating effectively with different types of people. 

The platform analyses social media profiles and other publicly available sales data to create a personality profile and provide guidance on how to communicate in a way that resonates with that individual.

Top features:

• Personality assessments.
• Profile dashboard.
• Writing assistant.
• Calendar integration.

Pricing:

Crystal’s free subscription is limited to the analysis of 5 profiles. Paid plans start at $49 per month.

8. Lead411

Lead411 is a B2B data platform that provides accurate and verified contact and account information to help your team generate leads and accelerate revenue growth. 

It delivers data on companies, employees, and buyer intent, as well as sales intelligence solutions/features designed for sales and marketing.

Top features:

• Buyer intent data.
• CRM Enhancer.
• Lead scoring.
• Multi-channel campaigns. 

Pricing:

Lead411 offers monthly and annual plans. Depending on the duration, you can choose between Basic, Pro, and Unlimited. Up-to-date pricing is available on its website.

Are you interested in the global expansion? 

Cognism has reliable data so you can effortlessly enter new markets, build strong pipelines and drive cross-border success.

9. Demandbase 

Demandbase (formerly Insideview) is an account-based marketing platform that helps businesses identify, target, and engage with key accounts and decision-makers. 

The platform offers a suite of solutions, including account-based advertising, personalisation, and sales intelligence, to help improve customer engagement.

One con with this solution is that it can be expensive as features like B2B data and personalisation need to be added on. 

Top features:

• Account-based marketing.
• Account identification.
• Technographics.
• Intent data.

Pricing:

There is no publicly available information on pricing. However, you can visit the website or contact the sales team to learn more about their pricing options and get a customised quote based on your needs.

10. Vainu

Vainu is a sales and marketing intelligence platform that uses AI and machine learning to provide real-time company and decision-maker data.

The platform offers insights into sales triggers, buying signals, and customer behaviour to help sales teams generate leads and accelerate revenue growth.

If you’re considering this sales intelligence tool, keep in mind that CRM integration is limited to Pipedrive, HubSpot, Dynamics 365 and Salesforce. Plus, its decision-maker data is only available in Finland and Sweden.

Top features:

• Real-time company data.
• Sales triggers.
• Buying signals.

Pricing:

The platform’s pricing starts at 4200€ per year. In addition, you have to pay a one-time onboarding fee starting from 750€.

11. ZoomInfo

ZoomInfo is a B2B sales intelligence platform that provides B2B contact and account information to help teams generate leads. This tool allows sales reps to speed up lead generation and maximise sales and marketing automation.

In comparison to other tools on this list, ZoomInfo does not offer phone verification or a research on-demand service, and its mobile numbers are verified by a community rather than individually in-house. What’s more, you’re looking at higher pricing to unlock more features and credits. To use ZoomInfo’s international data, you need to pay for a Data Passport.

Top features:

• Web form optimisation.
• Website visitor tracking.
• Digital advertising.
• Buyer intent.

Pricing:

ZoomInfo pricing is gated. You must submit a form to get a personalised quote for your company.

12. DataFox

Datafox is sales intelligence, AI and machine learning. It provides real-time company data and insights.

The platform has limited integrations, but it does offer comprehensive company profiles, account data, and buying signals to help businesses generate leads, prioritise prospects, and close more deals.

Top features:

• Company profiles.
• Account information.
• Firmographics.
• Buying signals.

Pricing:

You can purchase this sales intelligence tool at a minimum of $5,000/year or $500/month for up to 2 users.

13. Hunter.io

Hunter.io is a web-based email-finding tool that helps sales teams discover and verify the email addresses of prospects and customers. 

It enables users to search for email addresses using a domain or company name for outbound lead generation. It indexes emails disclosed in public sources by crawling the web. However, this means Hunter collects personal data as well, which requires a different level of consent for compliance.

Top features:

• Email searches and verifications.
• Domain search.
• CSV exports.
• Cold email scheduling and tracking.

Pricing:

Choose from Free, Starter, Growth and Business plans. Subscriptions include unlimited team members who share common quotas.

You’ll find up-to-date pricing information on Hunter.io’s website.

14. HubSpot Sales Hub

HubSpot Sales Hub is a sales automation and customer relationship management (CRM) tool designed for sales teams. It helps businesses manage their sales pipeline, automate sales tasks, and track customer interactions all in one place. 

This sales intelligence software also provides insights and analytics to help teams improve their performance and optimise their sales strategies.

Top features:

• Contact management.
• Deal tracking.
• Email tracking and templates.
• Meeting scheduling and tracking.

Pricing:

Chat to the HubSpot sales team for accurate pricing. 

15. Lusha

Lusha is a data enrichment platform that helps businesses find accurate contact information.

While its database includes contact details such as email addresses, phone numbers and company information, its features are limited based on the plan you choose. 

Top features:

• Allows prospecting with basic data types and filters.
• Email sequence automation.
• Intent signals for enterprise clients.
• CSV enrichment.

Pricing:

Packages include Free, Pro, Premium, and Scale. Pricing is based on credits per user. The Lusha website provides precise pricing information.

You might want to consider Cognism instead 👇

Check out Cognism vs Lusha.

“We’ve definitely seen results improve since we switched from Lusha. I save 30 minutes to an hour a day and spend more time on the platform compared to Lusha because I know I’m more likely to get results from it.”

Read the full case study

Jack Hooper
Sales Development @Lockton

100%

increase in meetings booked

16. Seamless.AI

Seamless.AI is a sales intelligence and lead generation platform that provides users with access to a business and contact information database. The platform uses artificial intelligence (AI) to analyse and prioritise leads based on their likelihood of converting into customers. 

Credits restrict access to contact data, but you can get free credits to test the platform before committing. An independent comparison of Apollo.io competitors revealed that Seamless has a high bounce rate even on data marked as high confidence and missing company data.

Top features:

• Pitch intelligence.
• Sales script writer add-on.
• Data enrichment add-on.
• Buyer intent data add-on.
• Enterprise security. 

Pricing:

Seamless.AI pricing packages include Free, Pro, and Enterprise. The pricing is based on credits and the required number of user seats.

17. Leadfeeder (Dealfront)

Leadfeeder by Dealfront is one of the top sales intelligence tools. It allows businesses to track and identify the companies and individuals visiting their websites. 

The platform integrates with Google Analytics to show which companies visit a website, what pages they view, and how long they spend on each page.

Keep in mind that you do require an active GA account to use this tool.

Top features:

• Behavioural and demographic filters. 
• Website visitor tracking.
• Powerful firmographic enrichment. 

Pricing:

There is no publicly available package information on the Dealfront site. You must contact them for more information.

18. Drift (Salesloft)

Salesloft’s AI-powered chatbot, Drift, is a conversational marketing and sales tool that allows businesses to engage with website visitors and customers in real-time.

The platform uses artificial intelligence (AI) to qualify leads, book meetings, and provide personalised recommendations to visitors based on their browsing behaviour and previous interactions. 

Top features:

• Conversational AI to automate lead qualification.
• Highlights key chat information in Rhythm workflow.
• Identifies high-intent website visitors.

Pricing:

You’ll need to contact the sales team for custom pricing.

19. UpLead

UpLead is a B2B sales intelligence platform that provides users with access to business contacts and company information databases. Users can search for and filter contacts based on various criteria, such as job title, location, company size, and industry.

Top features:

• Data enrichment.
• Technographics.
• Intent data.
• Chrome Extension. 

Pricing:

UpLead provides monthly single-user pricing tiers, including Essential and Plus, and a multi-user annual package called Professional.

Precise pricing information for UpLead can be requested directly from the website.

20. Bombora

Bombora is a B2B intent data provider that collects and analyses online business behaviour data. It uses this data to provide insights into which businesses are actively researching and interested in specific topics or products.

Top features:

• Intent data collection and analysis.
• Topic and keyword targeting.
• Real-time monitoring of intent signals.
• Customisable intent data segments.

Pricing:

The Bombora pricing is not publicly available. Instead, you must submit a form on their website for personalised pricing.

Get the best of both worlds: Cognism and Bombora are partners! Sign up for quality-compliant B2B data and intent data in one platform 👇

“We use Bombora’s intent data in addition to Diamond Data®, and we’re winning clients as a result. We choose an intent topic and target 20 companies per week.” “Cognism is unique in providing the complete package of intent data and verified mobile numbers. It’s a game-changer.”

Read the full case study

Paul Donnachie
Sales Manager EMEA @Keboola

$125K

of pipeline from Cognism data

21. Apollo.io

Apollo.io is B2B sales intelligence that can help your sales team increase productivity and automate time-consuming workflows. 

Apollo provides all the basic tools sales leaders need to drive success, including lead and opportunity management, email tracking, and task management. However, its dual credit system, which charges users once per mobile and once per email, may make it unsuitable for dial-heavy users.

Top features:

• Lead and opportunity management
• Sales engagement automation
• Call and meeting scheduling tools

Pricing:

Apollo.io sets its pricing per user per month, and you’ll need credits for access to data. You can choose between Free, Basic, Professional, and Custom packages. 

You’ll find accurate Apollo pricing information on the website.

22. 6sense

6sense is an account-based orchestration platform that helps B2B companies identify and engage with potential customers in real-time. 

It uses artificial intelligence and predictive analytics to generate insights into buyer intent and behaviour, allowing sales and marketing teams to personalise their outreach and improve conversion rates. 

Top features:

• Advanced lead scoring.
• Real-time activity tracking.
• Predictive AI in the highest package.

Pricing:

6Sense’s Revenue AI™ for Sales offers Free, Team, Growth and Enterprise packages. You'll need to book a demo to discuss pricing with a sales rep. 

23. D&B Hoovers

D&B Hoovers is sales intelligence software that provides access to company and industry information, sales prospecting, and lead generation tools. 

It provides insights into company financials, news, and industry trends to help sales teams make informed decisions. While it might be expensive for smaller businesses and startups, it is regarded as a valuable resource for refining business strategies.

Top features:

• Customisable lead list building.
• Risk management analytics.
• Intent data.

Pricing:

You’ll need to fill out a form on the D&B Hoovers™ website for pricing information.

24. DemandScience

DemandScience is a global B2B marketing data and sales intelligence solution. Demand Science leverages technology, data, and human expertise to deliver accurate, actionable insights to help your team achieve its goals.

Top features:

• Data hygiene and enrichment services.
• Lead generation and appointment setting.
• Account-based marketing solutions.
• Market research services.

Pricing:

It’s not public, and you must contact their sales team to get a quote.

25. Winmo

Winmo is a sales intelligence platform that sales and marketing professionals use to research and target potential clients, track industry trends, and identify sales opportunities.

It provides access to a database of decision-makers, including their contact information, job titles, and company details in the US and Canada. 

Top features:

• Insights into marketing budgets.
• Spending patterns.
• Industry trend tracking.
• Sales opportunity identification.

Pricing:

Winmo hasn’t posted its pricing plans. To get a quote, you must contact their sales team.

26. LeadIQ

LeadIQ is automated sales intelligence that helps sales professionals build targeted lists of potential customers. Its integrations are good, but it requires its users to ensure GDPR compliance with any data they take control of.

While it integrates with all major CRM platforms like Salesforce, it may not be suitable for heavy diallers, as every LeadIQ plan limits the number of mobile numbers. 

Top features:

• Sales trigger tracking.
• AI writer tool.
• Outreach sequence sync.
• CRM enrichment.

Pricing:

LeadIQ offers Free, Essential, Pro, and Enterprise packages. Some features are available as add-ons for annual plans and/or multiple users.

27. Gryphon

Gryphon is a cloud-based sales performance management platform designed to help sales teams improve productivity and compliance. 

The platform provides features like call recording, call tracking, and activity analytics, allowing managers to monitor and analyse their team’s performance. 

Top features:

• Gamification.
• Training modules.
• TCPA and GDPR compliance.
• Do Not Call (DNC) scrubbing.

Pricing:

The pricing is not publicly available; you must request it through the website.

Key takeaways about sales business intelligence

Now you know everything about the best sales intelligence tools available.

But which one should you try first? 

At Cognism, we understand you’re shopping around, and we like to keep it simple. Here’s what you need to know about the platform: 

• It has strong European data coverage.
• Sales Companion is tailored for every user: customise your sales experience so every rep sees the data that matters most to them.
  
• It lets you dip into intent data to reach leads that are actively looking for products like yours
• Cognism’s data is verified and updated in real time so that you can be sure of its accuracy
• It gives you phone numbers that are phone-verified and correct
• The platform is easy to use and intuitive (even for a non-techie).

Keep pipeline flowing into new and existing target markets with high-quality, firmographic-first data that is refreshed daily to drive relevant, tailored outreach. Book a demo today 👇