Revenue operations teams wear a lot of hats - maybe even more than today’s average marketer.
It’s not uncommon for them to handle data management, build out automations, provide data-driven insights, and find ways to improve marketing, sales, and customer success.
To cover all that ground, they need the right tech stack to power and streamline their RevOps processes.
Without further ado, here are the best revenue operations tools for 2025 👇
One of your jobs as a RevOps professional is implementing data-driven processes across your revenue teams.
To do that, you need high-quality data.
Enter Cognism, a B2B contact database that provides RevOps teams with accurate, compliant B2B data, including:
With Cognism, you can easily calculate TAM, plan territories, and enrich your database with fresh data for more precise lead segmentation, scoring, and routing.
Perhaps that’s why, in an interview, Chief Revenue Officer Natalie Furness cited Cognism as one of the six RevOps tools she can’t live without.
To see how Cognism can fit into your marketing and sales operations, take this interactive tour of the platform 👇
Designed to improve your sales and marketing teams, Clari is a revenue intelligence software that combines RevOps, sales engagement, and artificial intelligence.
Its most notable feature is its ability to auto-capture data on your customer interactions, from sales conversations to email sequences. It then automatically analyses that data and identifies ways to improve your sales performance.
Clari also provides a range of features for revenue operations professionals, including sales forecasting, advanced analytics on sales deals, and pipeline visibility.
In summary, Clari helps sales leaders make more informed decisions, whether it’s how to best open a cold call or how to avoid an impending sales slump in the third quarter.
HubSpot Operations Hub is HubSpot’s unified platform for RevOps professionals.
It helps you sync and clean customer data, integrate your various apps, and build custom reports from one central CRM platform.
Those with programming skills can also leverage its Programmable Automation feature, which allows you to build custom, tailored automations for your business processes using Python or Javascript.
Its Data Quality Automation feature automatically handles repetitive tasks like catching and fixing data errors and formatting issues.
Gong is an AI-enhanced revenue intelligence platform that collects conversation data and turns it into actionable insights. It helps you understand the entire customer lifecycle and find opportunities to drive revenue growth.
The tool is also uniquely well-suited to improve sales rep performance.
Designed to spot patterns, Gong’s AI can spot patterns in sales conversations and identify the best practices that create successful customer experiences.
For example:
It might inform a RevOps manager that cold calls where reps speak 60% of the time are the most likely to result in a booked meeting. Feedback like this enables you to create more data-driven sales strategies.
Some other common use cases for RevOps include deal forecasting, data-driven sales coaching, and market trend prediction.
And don’t sleep on its ability to help reps self-study their craft.
You can create a library of call recordings highlighting how you want your team to handle different sales situations. Reps can study these recordings and emulate top performers.
Dock is a customer onboarding platform that helps RevOps improve their sales and customer success operations.
With Dock, you can create and launch branded, digital sales rooms where sellers can collaborate with customers in one centralised online location.
In these deal rooms, reps can keep attachments, action plans, and signable order forms in one place. This way, both them and the buyer have all pertinent deal information at their fingertips.
Reps can also control what the potential customer sees, revealing pricing details, product reviews, and other information as the customer moves through the sales pipeline.
RevOps professionals love Default for automating inbound lead routing, scoring, and scheduling.
In the platform, you can set up routing rules to ensure all leads arrive at the right sales rep. These rules can revolve around lead location, lead score, and account/contact ownership.
The scheduling features make it easy for leads to schedule times with your reps and vice versa. You can, for instance, add scheduling to your web forms. Reps can send scheduling links to leads, who can click to see rep availability and schedule a sales meeting in seconds.
Overall, Default is ideal for setting up inbound lead routing systems that cut response times and enable reps to focus on revenue-related activities.
RevOps teams are often project-focused. A routine task might be:
“Let’s implement this new inbound lead routing system. Alright, next, let’s find a new sales analytics tool.”
Asana, a project management platform, is great for managing tasks and processes.
RevOps managers can break large, daunting initiatives into smaller tasks, assign these tasks to the right team members, and track progress.
The platform also includes collaboration features, such as Task Notes, that help your team work together, brainstorm, and share critical information.
RevOps tools are software solutions designed to help RevOps teams streamline their work, make data-driven decisions, and align their business’s revenue generation processes.
The category of RevOps tools is vast.
It includes anything from a project management tool like Asana to comprehensive revenue operations solutions like Clari. As long as the tool assists in revenue operations, it’s a RevOps tool.
For example:
Cognism is technically a sales intelligence platform. However, it also provides RevOps teams with B2B data, enabling them to improve sales and marketing campaigns.
Therefore, Cognism is both a sales intelligence platform and a RevOps tool.
Below are some other common types of RevOps tools:
RevOps tools can improve alignment and collaboration between your revenue-generating teams in a variety of ways:
Before making a shortlist of revenue operations platforms, identify the specific RevOps problem you’re trying to solve.
That’s the starting point of any worthwhile technology evaluation.
Then, find a solution that fixes it for a price that works within your budget.
Suppose your issue is that you can’t optimise your sales process because you have no data about customer interactions. In that case, the answer is a conversational intelligence platform like Gong or Clari.
If, on the other hand, your marketing and sales activities are failing due to inaccurate or incomplete B2B contact data, then you need a B2B database and data enrichment tool like Cognism.
When you start with a problem in mind, you’re less likely to get distracted in your shopping or purchase a tool with basic features that your team barely uses.
After you’ve decided on your key issue, there are some general factors to consider when picking a RevOps tool:
RevOps tools typically cover the entire revenue cycle and provide end-to-end visibility into the customer journey. Traditional sales tools focus on supporting sales-stage tasks and provide limited (if any!) visibility into pre- and post-sale activities.
RevOps software is also designed for sales, marketing, and customer success teams, not just sales professionals.
Since one of RevOps’ top goals is to improve coordination between these teams, RevOps platforms often come with features that help these teams collaborate - like a shared workspace or automated cross-departmental alerts when an ideal customer hits a certain touchpoint.
Many RevOps tools offer native integrations for easily connecting with other popular sales, marketing, and customer success platforms.
This allows for real-time data synchronisation across your tech stack - aka no more manual data entry!
For example, Cognism connects seamlessly with CRMs and sales engagement platforms like HubSpot, Salesforce, Pipedrive, Salesloft, and Outreach.
In just two clicks, you can export Cognism’s account and contact data to these critical tools.
Good question.
To find the answer, it helps to ask, “What’s the biggest problem holding back revenue-generating teams these days?”
One of the most common issues is poor-quality data.
Why?
Because bad contact and account data leads to missed opportunities, poor decision-making, and inefficient sales and marketing processes. These all result in revenue and time loss.
The solution?
Cognism and its high-quality B2B database.
Use it to build targeted lead lists, find mobile numbers and email addresses, and fill out your CRM records for more accurate reporting.
Try a free demo to learn more about how Cognism can help you beat your business goals! 👇