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Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

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Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

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Sales

Mollie Improves Connect Rates by 80% With Cognism

Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

9 Chief Accounting Officer (CAO) Email List Providers [Compared]

Looking to build a Chief Accounting Officer email list in the US, Europe and APAC? Compare providers that offer CAO email addresses for sale.

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Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

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Lead Generation

How to Generate Sales Leads for Your Business

How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How Scompler Built €1m+ Pipeline in 3 Months With Cognism

Scompler uses Cognism for faster outbound processes, identification of relevant contacts and data enrichment. Read the case study here!

How Cognism Helped a Hire Genius SDR Build £2M In Pipeline

Find out how Hire Genius uses Cognism data to save time, build £2M+ in pipeline, and generate 100+ opportunities. Read the case study now!

How a PharmaData Company Increased Meetings Booked by 200%

How a PharmaData company improved prospecting efficiency and boosted meeting rates by 200% with Cognism. Read the case study now!

How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism

Find out how Planixs uses Cognism’s B2B data to save admin time, track outbound efforts, and identify intent to buy. Read the case study now!

How to Use Technographic Data to Skyrocket B2B Revenue

What is technographic data, and how can sales use business technographics for increased revenue? Click for all the answers!

Driving 3x Event ROI with Cognism Data

Discover how Cognism revolutionises lead generation and boosts event value by nearly 3x at a Polish trade org. Read the case study now!

How a Digital Planning Platform Doubled Its MQLs With Cognism

Discover how a digital planning platform achieved remarkable growth using Cognism’s data-driven solution. Read the case study now!

Harnessing the Power of Intent Data: Q4 '23 at Cognism

Using Intent Data means your teams work smarter, not harder. Learn about the product developments we've been working on as we wrap up Q4 '23 at Cognism.

50% of Outbound Meetings Booked with Cognism Data

Discover how a software development leader uses Cognism’s B2B data to book 50% of meetings and generate €45k of Opportunities. Read the case study now!