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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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How to Get Over the Fear of Cold Calling - 6 Tips for SDRs
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Objection Handling for 2024: Steps, Tips and Script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
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10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
View all Cold Calling

Sales

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15 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 15 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
account-based marketing tactics
10 Account-Based Marketing Tactics for Better Sales in 2024
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
Toucan Case Study
Toucan Saved 40% Simplifying Their Tech Stack With Cognism
Cognism helped Toucan realise 40% savings on their tech overheads while driving meetings booked and conversions. Read the case study to find out how.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Pre-Entry Marketing: Key to Successful Market Expansion
Pre-Entry Marketing: Key to Successful Market Expansion
Looking to expand your market reach? Our detailed guide on pre-entry marketing outlines essential tactics to help you thrive in new territories.
Illuminating the Dark Funnel of B2B Marketing
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.
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20+ Best Demand Generation Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
View all Demand Generation

Lead Generation

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How to Find Someone’s Email on LinkedIn for B2B Business
Are you looking for ways to generate B2B leads from LinkedIn? Click to learn the most effective ways to find someone’s email address on LinkedIn.
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
16 Important Lead Generation KPIs and Metrics
16 Important Lead Generation KPIs and Metrics
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on b2b-data
Closing 60% of Deals with Cognism’s Mobile Data
OneUp Sales, a celebrated sales productivity software, uses Cognism’s mobile numbers to close 60% of its deals. Click to read more!
Booking 60% of Outbound Meetings from Cognism’s Data
A top B2B VoC software brand uses Cognism to increase its mobile connection rate and book 60% of its outbound meetings. Click to read more!
Prospecting Made Easy With Cognism’s Mobile Numbers
Promon, the well-regarded software helping keep apps secure, uses Cognism to save 10 hours of time per week. Click to read the case study!
More Mobiles, Improved Functionality: Q4 '22 at Cognism
It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.
How Intermate Uses Cognism to Successfully Prospect in DACH
Intermate, one of the largest creator-driven social media agencies in Germany, uses Cognism to generate leads in DACH. Click to read more!
Scaling Effective Lead Generation for ROCI’s Customers
ROCI, a lead gen agency that grows creative agencies, uses Cognism to consistently book meetings to collaborate with their clients. Click to read more!
Boosting Connect Rates by 300% With Cognism’s Mobile Data
Nivo, an award-winning secure messaging app for regulated industries, uses Cognism’s mobile data to increase connect rates by 300%. Click to read more!
Generating More Sales Calls With Cognism’s Mobile Data
A renowed sales enablement platform, Allego, uses Cognism’s mobiles to help attain overall target and pipeline quota. Click to read the case study!
Streamlining Revenue Operations With Cognism’s Database
A tech-driven insurance brand, YuLife, uses Cognism’s highly-verified database to streamline revenue operations. Click to read the case study!

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