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Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

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Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

12 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

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45+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.

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Outbound Cold Calling: What It is and How to Do It Right

Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!

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Sales

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Social Selling Tools: 12 Best Platforms for B2B Sales

Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.

Using Generative AI for Sales: Steps for Effective Workflows

Looking to integrate AI into your sales process? Read this guide on how to use AI in sales & start implementing workflows that transform the way you sell.

Mollie Improves Connect Rates by 80% With Cognism

Payments processor Mollie uses Cognism to outreach with confidence. We spoke to MD Dave Smallwood to find out how Mollie drives pipeline with Cognism.

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Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO

Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.

How to Build Successful GTM Strategies for the DACH Market

Thinking of expanding into DACH? Read this first! Learn from a GTM expert already operating in this region so you can avoid making common mistakes.

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

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Lead Generation

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How to Generate Leads in Sales: 12 Quick Ways

Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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Closed 5 Deals in 6 Months With Cognism’s Premium Data

Accountancy Cloud is an award-winning accountancy firm. They closed 5 deals in 6 months with Cognism. Click to see the case study.

Chrome Extension: How to Get Actionable B2B Contact Data in LinkedIn

Stop spending endless hours prospecting in LinkedIn Sales Nav with actionable B2B contact data in the Cognism Chrome Extension.

Why Wavestone Chose Cognism to Fill Their Contact Data Gaps

Wavestone is a global management consulting firm. They chose Cognism’s sales intelligence tools to fill their contact data gaps and enable them to scale.

Verified B2B Mobile Numbers Database | Diamond Data®

Use manually-verified B2B mobile phone data aka Diamond Data®. Transform your B2B sales team and connect with ideal-fit customers. Find out more!

Generating £500,000 in Opportunities With Cognism

Courts Design is an award-winning creative agency. They use Cognism's sales intelligence software to scale their sales, delivering £500k in opportunities.

Building a Sales Pipeline With Cognism Interactive

A UK-based creative agency used Cognism Interactive to find and engage with prospects worth £200-500k in revenue. Click to see our case study.

Speeding Up Outbound With Cognism

An American career development solution worked with Cognism to speed up their outbound process and book more meetings. Click to see the case study.

Increasing Recruitment Brand Awareness With Cognism

The Global President of RoboRecruiter explains how Cognism helped his business to generate leads and boost their brand. Click to see our case study.

A Smooth Introduction to B2B Outbound Sales

We spoke to Sean Wallace, Flowingly CRO, to find out how our B2B prospecting solution helped them to explore new revenue streams. Click the link for more.