Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales

11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.
Lead Generation

11 Best AI Lead Finders for 2025
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on b2b-data

Cognism Embeds Bombora Intent Data Into Prospect Database
Cognism, the globally compliant sales intelligence company, launches the latest version of its platform, embedding Bombora’s intent data. Read more!

How Posted Social Achieved Instant ROI With Cognism
Find out how a digital marketing agency, Posted Social, uses Cognism to win new business & help clients with the best B2B digital marketing strategies.

Building a Quality B2B Database With Cognism
Find out how a gifting platform, Huggg, built a quality B2B database with Cognism’s prospecting tools. Click to read the case study!

How Maintenance Recruiter Books 3x More Meetings With Cognism
Find out how a maintenance recruitment company used Cognism to put their outbound outreach on autopilot with qualified lead generation. Read more!

30+ Qualified Conversations and B2B Leads With Cognism
Find out how a certified ActionCOACH used Cognism’s platform and Chrome Extension to engage in conversations with 30+ qualified B2B leads. Read more!

Risks of Buying Lead Lists
To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.

Fulfilling Business Goals in Partnership With Cognism
A growth marketing consultancy partnered with Cognism to help their clients supercharge their lead gen and hit business goals. Click to see our case study.