Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Sick of Hearing “No”? Try These 20 Sales Objection Busters!
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales

Social Selling Tools: 12 Best Platforms for B2B Sales
Take social selling to a new level with the best tools and platforms available! Click to see the best tools to captivate prospects & increase sales.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
Lead Generation

How to Generate Leads in Sales: 12 Quick Ways
Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on b2b-data

How Launch Academy Grew Their Business With Cognism's Data
A new case study from one of Cognism's valued customers - Launch Academy, Canada’s leading tech incubator. Click to find out how Cognism helped them grow.

B2B Data Cheat Sheet: a Simple Guide to B2B Data
Do you know what B2B data is, where it comes from and what you can do with it? Let Cognism explain it all with our simple beginner’s guide to B2B data.

How Newable Built a GDPR-compliant Database With Cognism
We are pleased to launch a new case study from one of our valued customers - Newable, the diversified financial services company. Click for more.

Increasing Engagement Rates by 104% With Cognism
Sales Confidence is Europe's #1 Community for SaaS leaders. They used Cognism to generate leads and increase engagement rates. Click to see the case study.