Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
Sales

What is Account Based Marketing (ABM)? 2025 Strategic Guide
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
Lead Generation

How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on b2b-data

10 Company Research Tools To Identify Target Accounts
Don't waste another minute searching online for the best company research tools - this post has gathered them all! Click to see the 10 best solutions.
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How To Find Business Decision Makers for Prospecting
In this article, we're sharing best practices for finding and pitching real decision-makers in a business. Learn how to find the right decision-makers.

11 Best B2B Contact Databases for Sales and Marketing
Discover the top 11 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.

Buy Business Leads: 17+ Ultimate Places to Try in 2025
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.

11 Best Lead411 Competitors and Alternatives for 2025
Looking for Lead411 competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!

What is Real Time Data and How Can Sales Use It to Boost Revenue?
Real time data allows B2B sales teams to make instant decisions by providing information as soon as it’s available. Click to find out how in this guide!