Cognism | Blog | Connect

News

Cognism’s Strategic Shift Towards AI Leadership

Cognism enhances its strategic direction by appointing AI expert Ahmad Raza Khan to its board as an AI advisor. Click to read the press release.

Featured this month

B2B Data

Cognism's Guide to B2B Data Privacy in 2025

Marketing

15 B2B Marketing Trends and Predictions for 2025

Sales

How to Generate Leads on LinkedIn: 2025 Ultimate Guide

Sales

Cold Calling Scripts: Hub of the Best Templates for 2025

Cold Calling

examples-of-common-sales-objections-and-responses-seo-resource-card

20 Examples of Common Sales Objections & Responses (2025)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

Cold Calling Scripts: Hub of the Best Templates for 2025

Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.

25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]

30+ Key B2B Cold Calling Statistics [2025]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

View all Cold Calling

Sales

Resource card for Market Intelligence Tools

9 Top Market Intelligence Tools For GTM Teams + Use Cases

Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.

The Best B2B Email List Providers for 2025

What B2B email list provider is right for your business? Click to compare the best on the market. Includes updated feature comparisons, pricing and more.

How Cognism Helps demandDrive Generate 200 Meetings a Week

Find out how sales and marketing firm demandDrive uses Cognism’s data to generate high-quality leads, deliver amazing customer service, and crack EMEA.

View all Sales

Demand Generation

What is B2B Email Marketing Strategy, Tips and Examples for 2024_Card

What is B2B Email Marketing? Tips and Examples for 2025

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

What is Drip Email Marketing_Resource card

What is Drip Email Marketing? Strategy, Tips & Examples for 2025

Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.

12 Best Demand Generation Metrics to Track in 2024

12 Best Demand Generation Metrics to Track in 2025

Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!

View all Demand Generation

Lead Generation

Resource card-Email finder tools_Resource card

18 Top Email Finder Tools to Export B2B Email Addresses (2025)

Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!

Content marketing for lead generation_Resource card

Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

What is a Quality Lead? Definition and How to Measure

Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.

View all Lead Generation

Generating £500,000 of Revenue In 8 Months with Cognism

Discover how an enterprise logistics company uses Cognism’s B2B data to boost revenue, secure key deals and streamline outreach. Read the case study now!

How Scompler Built €1m+ Pipeline in 3 Months With Cognism

Scompler uses Cognism for faster outbound processes, identification of relevant contacts and data enrichment. Read the case study here!

How Cognism Helped a Hire Genius SDR Build £2M In Pipeline

Find out how Hire Genius uses Cognism data to save time, build £2M+ in pipeline, and generate 100+ opportunities. Read the case study now!

How a PharmaData Company Increased Meetings Booked by 200%

How a PharmaData company improved prospecting efficiency and boosted meeting rates by 200% with Cognism. Read the case study now!

How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism

Find out how Planixs uses Cognism’s B2B data to save admin time, track outbound efforts, and identify intent to buy. Read the case study now!

How to Use Technographic Data to Skyrocket B2B Revenue

What is technographic data, and how can sales use business technographics for increased revenue? Click for all the answers!

Driving 3x Event ROI with Cognism Data

Discover how Cognism revolutionises lead generation and boosts event value by nearly 3x at a Polish trade org. Read the case study now!

How a Digital Planning Platform Doubled Its MQLs With Cognism

Discover how a digital planning platform achieved remarkable growth using Cognism’s data-driven solution. Read the case study now!

Is Buying Email Lists Worth It? Only if You Do It Right

Is buying email lists worth it? When done strategically and ethically, buying targeted lists can enhance your marketing. Click to see the pros and cons.