Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of Cold Calling Report.
Sales

13 Buying Signals & How Strong They Are [Guide]
Here are 13 buying signals and their indication of a prospect’s intent to buy. Read the guide to learn more about signals and how to track them.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Marketing Experimentation: Unique Insights from Cognism’s CMO
Cognism’s CMO shares her unique insights on marketing experimentation. Learn how to optimise your strategies with proven, innovative techniques.
Lead Generation

How to Generate Leads in Sales: 12 Quick Ways
Learn how to generate more leads for your business in 12 proven ways. We’re including expert tips to increase conversions & get more satisfied customers!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on b2b-data
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Back to Basics, AI Search & More: Q2&3 '24 at Cognism
From new incremental data processes to AI Search, learn about what we've been working on to improve the Cognism experience in Q2&3 and beyond!

How Openprise Uses Cognism to Maximise Outbound Efforts
Find out how RevOps platform Openprise uses Cognism and AI to maximise its outbound efforts. Click to read the case study.

Bidstream Intent Data: Why You Should Use Co-Op Data Instead
If you think the answer to your targeting woes is bidstream data, think again. This article explains why and offers bidstream data alternatives.

10 Common Data Quality Issues And How To Solve Them
Struggling with data quality issues? This article explores the top 10 challenges and offers solutions to ensure your data is reliable and actionable.
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What is Data as a Service (DaaS)?
Discover how Data as a Service (DaaS) helps businesses boost efficiency, cut costs, and improve data security. A guest blog by DataGuard.

How to Improve Sales Data Quality for Better Decision-making
Quality sales data is crucial for making effective decisions. This guide will help you enhance your sales data quality and drive better business outcomes.

6 Best Tools to Enrich Salesforce Data
Discover the six best data enrichment tools that integrate with Salesforce. See their features and pricing, so you can choose the right one for your needs.