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Cold Calling
![25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]](https://www.cognism.com/hubfs/cold-calling-statistics.png)
45+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from our annual State of the Cold Calling Report.
Sales
SUB1 Uses Cognism to Improve Data Quality by 80%
Learn how SUB1, a data centre developer, uses Cognism to enhance sales with accurate mobile phone data and generate pipeline revenue in the 7-figures.
Demand Generation
GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
Lead Generation
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
B2B Influencers: How to Find and Work With Them
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
How Can Marketing Help Sales? (Without Taking Orders)
B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
Marketing Pipeline: Crafting a Strategy to Drive Revenue
Discover the winning marketing pipeline strategy Cognism uses, plus the stages you need to include to drive more revenue and impress your investors!
B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
Ungated Content: Why It Brings in Better Leads
Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!
