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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Cold Calling Scripts: Hub of the Best Templates for 2025
Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.
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20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
View all Cold Calling

Sales

Environmental Services Company
Cognism Drives SQLs for an Environmental Services Company
How an environmental services company uses Cognism to drive SQLs, identify and reach contacts quicker and conduct GDPR-compliant prospecting.
What is Sales Acceleration? Strategies for Rapid Growth
What is Sales Acceleration? Strategies for Rapid Growth
Boost your business’s growth with Cognism’s top sales acceleration strategies. Discover practical tips for enhancing your process and driving success.
11 Best B2B Contact Databases for Sales and Marketing Leads
11 Best B2B Contact Databases for Sales and Marketing
Discover the top 11 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Does EU Compliance Give You the Heebie-Jeebies?
Does EU Marketing Compliance Give You the Heebie-Jeebies?
Expanding into new regions can be daunting; there are so many stories of things that have gone wrong. Click to expel your fears of EU compliance!
Content Strategies for Expansion: Creating Regional Content
Content Strategies for Expansion: Creating Regional Content 
Translating your website into a new language isn't enough to engage new international audiences. You need dedicated content strategies per region!
GTM Strategies in France
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.
View all Demand Generation

Lead Generation

How to Build an Email List: 9 Winning Tactics
How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
Lead Generation Companies & Services [+How to Choose]
13 Lead Generation Companies & Services [+Selection Guide]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
What Are Targeted Leads? 10 Strategies and Steps for 2024
What Are Targeted Leads? 10 Strategies and Steps for 2025
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on demand-generation
The Beginner’s Guide to LinkedIn Advertising
From the basics of LinkedIn advertising to a step-by-step guide on how to set up an ads account, this blog covers it all. Click to read!
How to Plan and Execute the Perfect Marketing Experiment
The best way to see if your marketing idea works is to try it! Read this blog to find out how to plan and execute the perfect marketing experiment.
Demand Generation vs Lead Generation: The Main Difference
Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.
Demand Generation Examples: 8 Tactics That Actually Work
Create demand for your product or service with 8 demand generation tactics that actually work. This blog post includes examples of each tactic.
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.
The Elusive Unicorn Marketer Explained
Add a little magic to your marketing team with a unicorn marketer. Click to discover everything you need to know about this one-of-a-kind individual!
Cognism’s Accurate Mobiles Increase Connect Rates by 69%
The number one company fashion brand, Team Sunday, uses Cognism to consistently hit monthly targets and lift SDR confidence! Click to read the case study.
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…

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